Digital Marketing Manager

WORK FROM OFFICE & FULL TIME JOB (Office - Worli)

Salary - 40,000/- to 45,000

Prerequisites:

- Experience: 5 years of experience in Social Media Department and 2 years as social media manager

- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).

- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.

- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.

- Creativity: Excellent creative thinking and problem-solving abilities.

- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.

- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives

- Qualifications: Bachelors degree in Marketing, Communications, or a related field.

*Job responsibilities (Strictly not limited to)

Key Responsibilities:

Social Media Strategy & Execution:

- Develop and implement comprehensive social media strategies aligned with the brands objectives.

- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.

- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.

Team Management:

- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.

- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.

- Brand Partnerships & Collaboration:

- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.

- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.

Content Creation & Planning:

- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brands voice.

- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.

Paid Campaigns & Reporting:

- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.

- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.

Social Media Optimization (SMO):

- Implement best practices for Social Media Optimization to improve organic engagement and visibility.

- Continuously optimize content for performance across various social media platforms.

Miscellaneous Tasks:

- Travel for shoots and other brand-related activities as required.

- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.