Digital Marketing Manager

Dev Jewels is a Lab-grown diamond jewelry B2B company that only uses ethically sourced, lab-grown diamonds. We are headquartered in New York, United States, with offices in Dubai, Surat, and Mumbai. We believe in our Lab-grown Diamonds and Jewelry and strive to provide our clients with high-quality goods. We are one of the leading wholesale suppliers in the B2B Lab-grown Diamond industry.

Are you passionate about brand building and community engagement? Join our team as a Digital Marketing/Brand Manager and immerse yourself in the world of luxury jewelry. As a Manager specializing in Brand managing, Digital marketing and community engagement, you will play a pivotal role in shaping our presence, fostering community connections, and developing innovative digital campaigns. This position requires a passion for diamonds and jewelry, excellent communication skills, and a proven track record in brand management.

Key Responsibilities:

1. Brand Building & Leadership

• Lead the development of the brand identity, voice, and aesthetics.
• Act as the brand custodian, ensuring consistency across all channels and touchpoints.
• Work closely with top management to decide product launches, timing, and positioning.
• Be deeply involved in brand decisions, acting as if you are building your own brand.

2. Digital & Traditional Marketing

• Create and implement marketing strategies across all platforms social media, email, website, offline campaigns, and PR.
• Lead performance marketing campaigns to increase awareness and engagement.
• Bring fresh ideas for both traditional promotions (trade shows, events, pop-ups) and digital campaigns.

3. Communication & Storytelling

• Manage all platforms of communication: social media, blogs, email, press releases, and video storytelling.
• Work with the design and marketing teams to narrate the story behind every product line.
• Be the brand voice from captions to campaign films.

4. Website & Content Management

• Oversee the website: product listings, blogs, promotional banners, and UI improvements to make it user-friendly and premium.
• Plan content calendars, promotions, and campaigns in sync with product launches.
• Ensure SEO and digital content drives organic growth.

5. Event & Trade Show Management

• Research and identify potential trade shows, exhibitions, and pop-ups across India.
• Design and lead brand representation at these events from stall design to messaging.
• Work with the team to ensure the brand stands out in every offline presence.

6. Team Leadership & Collaboration

• Lead and mentor the digital marketing team, designers, and external agencies.
• Align internal teams to execute campaigns that feel cohesive and consistent.
• Drive a culture of innovation and experimentation.

Qualifications:

• Currently enrolled in a Bachelor's or Master's degree program, preferably in Marketing, Communications, or a related field.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent communication skills, both written and verbal.
• Creative mindset with a passion for storytelling and content creation.
• Ability to work independently and collaboratively in a fast-paced environment.
• Detail-oriented with strong organizational and time management skills.
• Previous experience in brand management or digital marketing is a plus.

Benefits:

• Hands-on experience in digital marketing and social media management within the luxury jewelry industry.
• Mentorship and guidance from experienced professionals in the field.
• Opportunity to contribute to meaningful projects and make a tangible impact.

If you are passionate about diamonds and jewelry, possess excellent brand building skills, and thrive in a dynamic environment, we invite you to join our team and contribute to the success of our renowned brand.