Digital Marketing Manager

JOB DESCRIPTION: Marketing Manager (DIGITAL)

• Reports To:Director
• Location:New Delhi - Hauz Khas Village (Head office)
• Market Focus:Pan-India, with specific focus on Surat & Siliguri Campuses
• Travel:Occasional travel to focus markets may be required for major events or launches.
• Employment Type:Full-Time
• Salary Range:As per industry standards and candidates experience.

Company Overview

JD Institute is executing a major strategic pivot. We are evolving from a legacy design institution into aNew-Age Design Career Accelerator. Our vision is to move beyond traditional academic marketing and adopt a "Creator-First" approach focusing on real-world outcomes, student success stories, and industry immersion. We are looking for a leader who can drive this transition.

Position Summary

We are seeking aDigital Marketing Managerwho combines the creativity of a content strategist with the precision of a data analyst.

The core objective of this role is toreduce dependency on paid ads by building a robust organic growth engine.You will be responsible for building "Founder-Led" narratives, managing technical digital operations (Agency & CRM), and driving hyper-local growth in Tier-2 markets. Crucially, you will act as the bridge between Marketing and Admissions, ensuring that every lead generated is armed with the right content to convert.

Key Responsibilities

1. Organic Growth & Brand Narrative (The "Creator" Strategy)

• Founder-Led Marketing: Strategize and manage the personal branding of the Institutes Leadership on LinkedIn and Social Media. Position directors as industry thought leaders to drive organic trust.
• Student Ambassador Program: Build and manage a "Campus Ambassador" squad. Recruit our most charismatic current students to create authentic "Day in the Life" content, host campus tours, and answer peer queries on social media.
• SEO & Content Engine: Pivot content from "selling courses" to "documenting success." Ensure website content answers high-intent queries to drive organic traffic.

2. Digital Strategy, ORM & Agency Management

• Agency Controller: Manage external agencies for Ads, Website, and SEO. You mustaudit their work technically checking ad sets, verifying CPL data, and ensuring creative alignment.
• Online Reputation Management (ORM): Actively monitor and manage the institutes reputation on Google Maps, Quora, and Shiksha. Implement strategies to encourage happy alumni to leave positive reviews to boost "Social Proof."
• Local SEO Domination: Execute a strategy to dominate the "Map Pack." Ensure JD Institute appears in the top 3 results for searches inSurat, Siliguri, and Delhi .

3. CRM, Sales Enablement & Automation

• Meritto (NoPaperForms) Architect: Fully owns the CRM architecture. Build advanced automation workflows, lead scoring models, and counselor allocation logic.
• Sales Enablement : Don't just generate leads; help close them. Create high-converting collateral for the counseling team (e.g., "Battle Cards" vs. competitors, WhatsApp scripts, and Alumni Success Decks) to increase conversion rates.
• Nurturing: Design segmented drip campaigns using WhatsApp Business API and Email. Focus on value-driven follow-ups that nurture cold leads into applicants.

4. Regional Market Capture (Offline Focus)

• Tier-2 Market Penetration (Surat & Siliguri): Develop hyper-local offline strategies. This includes school contact programs, tuition center partnerships, and local PR activations specific to these cities.
• Event-Led Marketing: Organize and promote high-impact campus events (workshops, fashion shows) to drive footfall. Use offline guerrilla marketing techniques to fill seats.

5. Data Reporting & Admissions Alignment

• Feedback Loop: You dont work in a silo. You will hold weekly reviews with the Admissions Head to listen to call recordings, analyze lead quality, and immediately tweak marketing campaigns based on ground-level feedback.
• Executive Reporting: Present weekly reports to Management usingTableau, Looker Studio, or Advanced Excel . Reports must visualize ROI, Cost Per Admission (CPA), and Lead Velocity.

Candidate Profile

Education & Experience:

• MBA in Marketing or equivalent.
• 5+ years of experience in Marketing (Education, EdTech, or D2C preferred).
• Demonstrated experience insales enablement or working closely with sales teams.

Technical Skills:

• CRM: Advanced proficiency inMeritto (NoPaperForms) is highly preferred.
• Data: Expert in Excel, Google Analytics 4, and Tableau/Looker Studio.
• Marketing Tech: Knowledge of WhatsApp API tools (Wati/Interakt) and Email Marketing automation.

Core Competencies:

• Hybrid Mindset: Comfortable switching between high-level brand strategy and ground-level execution (Event logistics in Siliguri).
• Agency Leadership: Ability to instruct and correct agencies rather than just accepting their reports.
• Storytelling: Ability to craft narratives that resonate with Gen-Z.