Digital Marketing Manager – D2C Brand

Job Title: Digital Marketing Manager D2C Brand

Location: Noida Sector - 58 U.P. - 201301

Department: Marketing

Experience: 4+ Years (Digital Marketing & E-commerce)

Salary: 5 LPA 7.20 LPA (Negotiable based on experience & performance)

Joining: Immediate / Short Notice Only

Reports To: Head of Marketing / Co-Founder / CMO

About the Company

We are a growth-driven D2C brand focused on building strong direct relationships with consumers through meaningful experiences, data-driven campaigns, and world-class products. Our ideal Digital Marketing Manager is a strategic thinker who can own the full digital marketing lifecycle from planning to execution, measurement, optimization, and scaling.

Role Summary

We are seeking a results-oriented Digital Marketing Manager with 4+ years of experience who thrives in a fast-paced environment and has a strong command of modern marketing tools and technologies. You will own and execute the entire digital marketing funnel from customer acquisition and engagement to retention and performance measurement while optimizing for business growth and ROI.

Key Responsibilities

Strategy & Planning

Develop and lead comprehensive digital marketing strategies aligned with business goals and KPI targets.

Define customer acquisition, engagement, and retention plans across digital channels.

Identify target audiences and optimize channel strategy to drive traffic, conversions, and brand awareness.

Execution & Campaign Management

Plan, execute, and optimize all digital campaigns including Paid Media (Google Ads, Meta/Instagram/ TikTok ads), SEO/SEM, email, affiliate, and influencer marketing.

Own campaign budgets and drive performance to meet CAC, ROAS, CLV, and other key metrics.

Manage end-to-end campaign workflows from creative briefing to launch and real-time optimization.

Performance Tracking & Analytics

Monitor and analyze campaign performance using analytics platforms (Google Analytics, GA4, dashboards).

Generate regular performance reports, insights, and strategic recommendations to stakeholders.

Use data-driven insights to improve marketing effectiveness and customer experience.

Content & Growth Initiatives

Collaborate with creative, content, and product teams to develop compelling content tailored to customer personas.

Drive growth experiments (A/B testing, CRO, funnel optimization) to increase conversion rates and Average Order Value (AOV).

Stay updated with industry trends and digital tools to keep the brand ahead of competition.

Team & Vendor Collaboration

Work cross-functionally with internal teams and external agencies/partners to execute high-impact campaigns.

Provide guidance and support to junior team members or freelance specialists where applicable.

Required Qualifications

Bachelors degree in Marketing, Business, Communications, or related field (Masters preferred).

4+ years of proven experience in digital marketing, ideally with D2C/e-commerce brands.

Expertise in digital marketing tools & platforms Google Ads, Google Analytics (GA4), Meta Ads Manager, SEO tools, CRM/automation tools, email marketing software.

Strong analytical skills with a track record of managing performance marketing campaigns and optimizing budgets.

Excellent written and verbal communication skills with a problem-solving mindset.

Ability to multitask, prioritize, and execute in a fast-paced environment.

Preferred Skills

Experience with e-commerce platforms (Shopify/Shopify Plus, WooCommerce, Magento).

Knowledge of marketing automation, segmentation techniques, and lifecycle campaigns.

Familiarity with data visualization and dashboard tools (Looker, Data Studio).

Creative mindset with an eye for user-centric messaging.

What We Offer

Competitive salary and performance incentives.

Professional development opportunities with cross-functional exposure.

• A collaborative and innovative work culture with strong ownership and autonomy.

Contact Details:

WhatsApp / Call: 8700130800

Email: HR@gemsinvite.com