Digital Marketing Manager

Company Description

CRM Masters InfoTech LLP (ISO: 9001-2015 & ISO 27001:2022 Certified) is a Zoho Premium Partner established in 2016, delivering end-to-end Zoho solutions to drive digital transformation for businesses. With a global presence across the USA, UK, UAE, and India, CRM Masters has supported over 2,000 clients and successfully completed more than 4,000 projects. The company serves diverse industries, including Manufacturing, Finance, Real Estate, E-commerce, and Travel & Hospitality, by offering expertise in Zoho implementation, customization, integration, and support. Committed to providing scalable and cost-effective solutions, CRM Masters helps organizations stay competitive in the evolving digital landscape.

Role Description

This is a full-time on-site role for a Digital Marketing Manager at our Gurugram location. The Digital Marketing Manager will be responsible for planning, implementing, and managing digital marketing strategies to enhance the company's online presence. This includes tasks such as creating and executing social media campaigns, leading online lead generation efforts, analyzing web performance and traffic, and driving the companys overall digital growth strategies in alignment with organizational goals.

The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy aligned with revenue and business goals.

This role requires a strong leader with hands-on expertise in:

• Social Media Marketing
• Content Marketing
• SEO
• Performance Marketing
• B2B Lead Generation
• Marketing & Sales Alignment

You will work closely with leadership, sales teams, and delivery teams to drive measurable pipeline growth.

• Develop and implement a full-funnel digital marketing strategy
• Define quarterly and annual KPIs aligned with business growth
• Own marketing budget allocation and ROI optimization
• Strengthen brand positioning across target markets

• Lead and mentor the digital marketing team
• Set performance goals and ensure accountability
• Collaborate closely with sales for lead qualification and pipeline tracking
• Coordinate with internal and external stakeholders/agencies

• Drive B2B lead generation campaigns (India & international markets preferred)
• Improve MQL to SQL conversion rates
• Implement and optimize marketing-to-sales handoff processes
• Track CPL, CAC, conversion rates, and campaign ROI

• Manage paid campaigns across Google Ads, LinkedIn Ads, and other platforms
• Conduct A/B testing and conversion rate optimization
• Continuously optimize funnel performance

• Lead on-page, off-page, and technical SEO initiatives
• Drive keyword strategy and organic traffic growth
• Improve search rankings and domain authority

• Develop content strategy aligned to ICP and buyer journey
• Oversee blogs, whitepapers, case studies, landing pages, and email marketing
• Support executive branding and LinkedIn growth initiatives

• Build performance dashboards and attribution models
• Present monthly performance reports to leadership
• Make data-driven strategic recommendations

• Bachelors degree in Marketing, Business, or related field
• MBA preferred
• 810 years of experience in digital marketing (preferably IT services / B2B tech)
• Proven experience leading marketing teams
• Strong track record of revenue-driven marketing impact