Digital Marketing Manager

About Mentor Match

Mentor Match is a fast-growing Edtech platform focused on personalized tutoring for K12 students. We help parents and students connect with expert tutors who can guide them towards academic success. We are looking for a Performance Marketing Manager to lead our digital campaigns, drive high-quality parent leads, and optimize marketing ROI.

Key Responsibilities

• Own and manage lead generation campaigns across Google Ads & Meta Ads with budgets of 12 crores/month.
• Plan, launch, and optimize campaigns to achieve CPL, CTR, ROAS, and lead quality goals .
• Develop the channel mix strategy and allocate budgets effectively.
• Collaborate with content creators to build high-performing ad creatives (copy + visuals).
• Continuously analyze campaign data, generate insights, and recommend improvements.
• Design and run A/B tests on creatives, landing pages, and audiences.
• Stay up to date with industry trends, platform updates, and competitor strategies.
• Report on campaign performance to leadership with actionable recommendations.

Must-Haves

• Proven expertise in running & optimizing Google Ads and Meta Ads (lead gen focused).
• Strong analytical and data-driven mindset with advanced knowledge of Ads Manager & Google Analytics.
• Hands-on experience with budget management (12 crores/month).
• Minimum 2 years in Edtech lead generation with proven results.
• Understanding of parent & student decision-making cycles in education.
• Experience in startup / high-growth environments .
• Cross-functional ability to work closely with content and product teams.

Good to Have

• Prior experience in performance marketing for tutoring, K12, or test-prep businesses .
• Knowledge of automation tools, tracking setups (UTM, pixel, GA4) .
• Exposure to remarketing, lookalike audiences, and funnel optimization .