Digital Marketing Manager

Location: Bangalore (Corporate Office)

Department: Marketing & Growth

Reports To: AGM Digital & Performance

About Wonderla

At Wonderla, we dont just run amusement parks; we create joy at scale; and are expanding fast. With 5 world-class amusement parks and 2 premium resorts under our belt, Wonderla is Indias favorite destination for thrill, fun, and family bonding. Our rides, water attractions, immersive events, and stays bring joy to over 3 million guests annually. Behind every scream of joy and every unforgettable memory is a team that believes in creating "India's happiest places."

Join us to shape the digital engine powering Indias most joyful brand.

Role Overview

The Digital Marketing Manager will own Wonderlas full-funnel digital strategy; driving awareness, traffic, conversions and online revenue across parks and resorts. This role is both strategic and hands-on, requiring a data-driven marketer who can manage campaigns at scale, lead cross-functional projects, and optimise performance across all digital touchpoints.

Key Responsibilities:"

1. Performance Marketing & Revenue Growth

• Lead and optimise performance campaigns across Google, Meta, YouTube, OTT, programmatic and affiliate networks
• Own the digital revenue target for online ticketing, resort bookings and park packages
• Manage ROAS, CAC, cost per lead and conversion funnels across platforms
• Work with agencies to plan, execute and scale always-on + seasonal campaigns
• Deep dive into analytics to identify growth levers, audiences and channel opportunities

2. Website, App & CRM

• Oversee website performance, SEO, content hygiene and conversion optimisation
• Partner with Product/IT teams on UX improvements, landing pages, booking flow and tracking infrastructure
• Lead CRM/marketing automation, including segmentation, journeys, lifecycle campaigns and app engagement
• Ensure strong attribution, events tracking, and error-free UTM & pixel setup

3. Data, Insights & Reporting

• Build dashboards for daily/weekly/monthly performance tracking
• Deliver insights on campaigns, cohorts, audience behaviour and channel efficiency
• Present digital performance to leadership across parks, resorts and corporate

4. Cross-functional Collaboration

• Work closely with Park Marketing Heads, Sales, IT, Creative, Brand, and Resort teams
• Coordinate with ticketing partners, affiliate platforms and agency partners
• Support product launches, event promotions, festive campaigns and park-specific priorities

Requirements :

• 4-6+ years of experience in digital marketing, with strong performance marketing exposure
• Proven track record of driving revenue through digital channels at scale (2550 Cr+/year preferred)
• Expertise in Google Ads, Meta Ads Manager, GA4, SEO, CRM tools and marketing automation
• Strong analytical mindset; comfortable with dashboards, data tools and experimentation
• Experience working with agencies, content teams and cross-functional stakeholders
• Preferred: Experience in hospitality, entertainment, e-commerce, F&B, retail or consumer brands with high transaction volume

Soft Skills & Culture Fit

• High ownership, bias for action and data-driven problem solving
• Ability to thrive in a fast-paced, growth-focused environment
• Strong communication, leadership and vendor management skills
• Curiosity for new platforms, tech adoption and digital innovation
• Passion for consumer behaviour, storytelling and brand building

Perks of Working with Wonderla :

• The opportunity to shape digital growth for Indias most exciting entertainment brand
• A culture of innovation, speed and creativity
• High ownership, visibility and impact across parks and business units
• A chance to create joyful experiences for millions of guests
• Complimentary access to Wonderla parks and resort perks