Digital Marketing Manager

Arka Anugraha Hospital is an NABH-accredited, 30-bed multispeciality and surgical centre in JP Nagar, Bangalore, with a multi-decade clinical legacy. What sets Arka apart is a deep commitment to integrative and functional medicine we combine evidence-based conventional care with lifestyle medicine, health coaching, and chronic disease reversal programmes.

Our ecosystem extends beyond the hospital: Arka runs a structured health coaching programme (offline and online), a curated wellness marketplace (store.arka.health), physician-led educational content, and community-facing webinars. Our mission is to make healthy living and chronic disease reversal as frictionless as possible for every client we serve.

We are not a miniature corporate hospital chain. We are building something fundamentally different a differentiated integrative health brand with moats that large chains structurally cannot replicate. The person in this role will be marketing that difference.

This is a full-stack digital marketing role, not a narrow paid-ads position. You will own end-to-end digital growth across Arkas entire ecosystem the hospital, the coaching programme, the wellness store, and the content brand. The focus is on patient and client acquisition, lead generation, ROI-driven campaign management, and building Arkas digital presence as the leading integrative health institution in Bangalore.

You will work directly with the founding team, senior clinicians, and a small, fast-moving team. This is an early-stage ownership role with real strategic input, not a task-execution seat.

• Own and execute the complete SEO strategy: on-page, off-page, and technical SEO across arka.health and store.arka.health
• Perform keyword research aligned with hospital services, surgical specialities, conditions, integrative medicine terms, and coaching programme queries
• Optimise meta tags, headings, schema markup (especially medical and FAQ schema), page speed, mobile responsiveness, internal linking, and URL structures
• Build high-quality backlinks from healthcare-relevant domains, medical directories, and wellness publications
• Track performance via Google Analytics (GA4) and Google Search Console; produce actionable insights, not just dashboards
• Continuously improve organic lead conversion rate with landing page refinements

• Manage and optimise the Google Business Profile for Arka Anugraha Hospital
• Improve local ranking for near me and location-based searches across surgery, speciality, and integrative medicine queries
• Regularly update services, posts, FAQs, and images; ensure information accuracy across all listings
• Generate, monitor, and manage patient reviews and ratings; respond to all reviews (positive and negative) professionally and promptly
• Implement local citation building strategies across healthcare-relevant directories

• Manage and optimise Arkas profiles on Practo, Lybrate, Justdial, Sulekha, and other relevant Indian healthcare aggregators
• Monitor reviews, ratings, and patient inquiries on each platform; ensure consistent branding and accurate service listings
• Evaluate and manage paid advertising opportunities on these platforms where ROI is demonstrable
• Track platform-level lead attribution to understand cost per acquisition from each channel

• Optimise content for AI-driven search engines and assistants (ChatGPT, Gemini, Perplexity, etc.)
• Structure content for featured snippets, AI summaries, and voice search responses
• Implement semantic SEO and intent-based content strategies with strong topical authority
• Strengthen E-E-A-T signals (Experience, Expertise, Authority, Trust) across all web properties, leveraging Arkas clinical credentials

Google Ads:

• Manage campaigns across Search Ads (high-intent keywords), Display Ads (awareness), and YouTube Ads (video campaigns)
• Optimise for CTR, CPC, CPA, and ROAS; implement conversion tracking and remarketing
• Build and test campaigns for specific verticals: surgical services, integrative medicine programmes, health coaching, and wellness store

Meta Ads (Facebook & Instagram):

• Plan and execute lead generation campaigns, awareness campaigns, and retargeting flows
• Perform audience segmentation and A/B testing across demographics, interests, and lookalike audiences
• Optimise creatives, copy, and funnels for each Arka vertical

• Coordinate organic content calendars for Instagram, Facebook, YouTube, and LinkedIn in collaboration with clinicians and video editors
• Support the physician-as-brand strategy: help plan, schedule, and promote educational content featuring Arkas senior clinicians
• Identify trending health and wellness content formats; adapt for Arkas tone and clinical credibility
• Track engagement metrics and organic reach; iterate on content strategy based on performance data

• Set up and manage WhatsApp Business API campaigns for patient nurturing, appointment reminders, coaching programme updates, and store promotions
• Build email drip sequences for coaching leads, post-consultation follow-ups, and wellness education
• Manage and grow subscriber lists with proper segmentation (patients, coaching clients, store customers)
• Track open rates, click-through rates, and conversion attribution from both channels

• Improve landing pages for higher lead conversion across all verticals (hospital, coaching, store)
• Conduct A/B testing on headlines, CTAs, layouts, and form designs
• Optimise the full patient/client journey: click inquiry appointment/enrolment

• Track and report on core KPIs: Cost per Lead (CPL), Conversion Rate, Return on Ad Spend (ROAS), organic traffic growth, and keyword rankings
• Generate weekly and monthly performance reports with actionable recommendations, not just data summaries
• Attribute leads and conversions by channel, vertical, and campaign to inform budget allocation

• Work directly with doctors and clinical teams to ensure content accuracy and clinical credibility
• Coordinate with designers and video editors on creative assets
• Partner with management on growth strategy, budget planning, and new digital initiatives
• Identify new opportunities for digital expansion across Arkas ecosystem (new platforms, partnerships, referral channels)

Area

Requirements

SEO

On-page, off-page, technical SEO; schema markup; content strategy

Paid Advertising

Google Ads (Search, Display, YouTube), Meta Ads (Facebook, Instagram)

Local SEO

Google My Business optimisation, citation building, review management

Social Media

Organic content planning, scheduling tools, engagement analytics

Email & WhatsApp

Drip campaigns, segmentation, WhatsApp Business API familiarity

Analytics Tools

Google Analytics (GA4), Google Search Console, SEMrush or Ahrefs

Ad Platforms

Meta Ads Manager, Google Ads interface, conversion tracking setup

Other

Landing page optimisation, Google Tag Manager, basic CRO principles

• Prior experience in healthcare or hospital marketing (strong advantage)
• Understanding of AI-driven search trends and Generative Engine Optimisation
• Familiarity with Indian healthcare aggregator platforms (Practo, Lybrate, etc.)
• Experience with WhatsApp Business API and email marketing automation tools
• Comfortable working in a founder-led, fast-moving environment with a small team
• Genuine interest in health, wellness, or integrative medicine (not required, but it shows)

• Month-on-month increase in qualified patient and coaching leads
• Growth in organic traffic and keyword rankings across arka.health and store.arka.health
• Reduction in cost per lead (CPL) across paid channels
• Improvement in conversion rate (%) from click to appointment/enrolment
• Growth in Google Business Profile engagement, reviews, and local ranking
• WhatsApp and email campaign engagement and conversion metrics

• You will be joining a healthcare institution with a genuine mission making healthy living and chronic disease reversal accessible and frictionless. This is not a corporate hospital; the work matters differently here.
• You will have direct ownership of digital growth strategy from day one, working alongside the founding team and senior clinicians not buried under layers of hierarchy.
• The marketing challenge is genuinely interesting: you are not promoting a single service line, but an interconnected ecosystem spanning clinical care, coaching, e-commerce, and educational content.
• Arkas differentiation in integrative and functional medicine means you will be building a brand in a space with far less noise and far more substance than typical hospital marketing.
• This is an early-stage opportunity with significant room for role growth as the institution scales.