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Digital Marketing Manager

Masaj Co.

5 - 10 years

Ahmedabad

Posted: 28/12/2025

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Job Description

Job Title

Marketing Manager US SFR Platform (Wholesaler Growth & Revenue)

Overview

Were building a vertically integrated, institutional-grade US Single-Family Rental platform. The Marketing Manager owns growth and revenue from wholesaler acquisition end-to-end. This role blends performance marketing, creative execution, and outbound growth ops . Youre accountable for numbers, not vibes.

Core Responsibilities 1) Paid Digital Marketing (Primary)
  • Own and scale paid acquisition across Facebook, Instagram, TikTok, and Google PPC

  • Build, test, and iterate full-funnel campaigns (TOF/MOF/BOF)

  • Translate strategy into clear creative briefs (hooks, angles, formats, CTAs)

  • Actively manage creative performance vs campaign objectives (not set and forget)

  • Run disciplined A/B testing on audiences, creatives, offers, and landing flows

    • 2) Creative Campaign Alignment
    • Ensure every creative maps to a specific funnel stage and KPI

    • Maintain creative performance dashboards (fatigue, CPA drift, ROAS decay)

    • Coordinate production cadence with internal or external creative resources

    • Kill underperforming creatives fast; double down on winners



    • 3) Growth Metrics & Revenue Ownership
    • Own and report on:

    • CAC

    • ROAS

    • LTV

    • Retention

    • Churn

    • Forecast and hit revenue-linked growth targets

    • Translate spend outcomes with zero ambiguity

    • 4) Wholesaler Acquisition KPIs

    You are directly accountable for:

    • Number of wholesalers onboarded

    • Daily

    • Weekly

    • Monthly

    • Quarterly

    • Annually

    • Cost per onboarded wholesaler

    • Activation and engagement quality (not just signups)




    • 5) Manual Business Development & Outreach Ops
    • Manage and scale outbound outreach VAs

    • Channels include:

    • Facebook

    • Instagram

    • Discord

    • Skool

    • Reddit

    • LinkedIn

    • Define scripts, positioning, targeting logic, and daily quotas

    • Track conversion rates from outreach call onboarded wholesaler

    • Continuously refine messaging based on field feedback

    • 6) Systems, Tools & Adaptation
    • Stay current on:

    • Paid media algorithm changes

    • New ad formats and platforms

    • Growth tooling and automation

    • Proactively test and adopt better tools, workflows, and tactics

    • Work comfortably with CRMs, tracking tools, analytics dashboards, and attribution systems




    • Required Skills & Experience
    • Proven experience managing multi-channel paid media with real budgets

    • Strong grasp of startup and growth metrics (CAC, ROAS, LTV, retention, churn)

    • Experience managing remote teams or VAs , especially outbound/sales support

    • Strong analytical mindset with clear decision-making based on data

    • Ability to operate independently and move fast without hand-holding

    • Tech-savvy and comfortable learning new platforms/tools continuously

    • Highly proactive, resourceful, and outcome-driven

    • What Success Looks Like
    • Predictable, scalable wholesaler onboarding engine

    • Clear line of sight from ad spend revenue

    • High creative velocity with disciplined testing

    • Outbound and inbound working as one integrated system

    • Numbers trending up; excuses trending down



    • Certifications (Required)
    • Must be open to completing all 5 Meta certifications


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