Digital Marketing Manager (Paid Media Specialist)

At Tyche Media , we believe luck is what happens when preparation meets opportunity. We are looking for a Digital Marketing Manager who doesnt rely on luck but relies on data, testing, and strategy to scale our clients' businesses.

Important: While this title is "Digital Marketing Manager," this is NOT a generalist role. We are not looking for someone to manage organic social calendars or write blog posts. We are looking for a Performance Marketer who lives and breathes Google Ads and Meta Ads.

If you wake up thinking about ROAS, CAC, and attribution models, this is for you.

What Will you do :

1. Paid Media Execution (The Traffic):

• Manage end-to-end campaigns on Google Ads (Search, Shopping, YouTube) and Meta Ads .
• Scale accounts aggressively while maintaining ROAS targets.

2. Conversion Rate Optimization (The Destination):

• Own the "Post-Click" Experience: You won't just run ads; you will audit where the traffic lands. If a landing page is converting at 1%, you are expected to flag it and suggest changes.
• Landing Page Testing: Run A/B tests on headlines, CTA buttons, and offer structures to improve conversion rates.
• Funnel Analysis: Use tools like Microsoft Clarity or Hotjar to watch user recordings and understand why people are dropping off.

3. Tracking & Attribution:

• ensure pixel events (Add to Cart, Purchase, Lead) are firing correctly before spending a rupee.
  

Who you Are:

• The Ad Expert: 3+ years managing significant budgets on Google & Meta.
• The "Web-Savvy" Marketer: You understand that a slow website kills ROI. You know the basics of Shopify, WordPress, or ClickFunnels . You don't need to code, but you should know how to edit a headline or swap an image on a landing page.
• The Scientist: You understand Quality Score and Landing Page Experience . You know that improving page speed or mobile responsiveness is often more impactful than changing an ad creative.
• The Analyst: GA4 is your second home. You build UTM parameters correctly so we never lose track of a single lead.