Digital Marketing Lead – Brand Building & Performance Marketing

Digital Marketing Lead Brand Building & Performance Marketing

Location: KK Nagar, Chennai

Company: Seraphic Global Private Limited

About the Company

Seraphic Global Private Limited is a professional engineering and infrastructure consultancy backed by 25+ years of experience (established in 1999).

The organization has worked on a wide range of infrastructure and engineering projects including:

• Lakefront and waterfront developments
• Water supply systems
• Sewerage systems (UGSS)
• Stormwater drainage networks
• STP / ETP / WTP projects
• Government infrastructure consultancy and design

We are currently launching a new digital-first initiative in the construction and infrastructure sector, aimed at bringing greater transparency, monitoring, and engineering accountability to residential projects.

Role: Digital Marketing Lead

We are looking for a Digital Marketing Lead who can drive both brand building and lead generation for a new initiative in the construction and infrastructure sector.

This role requires managing the complete digital growth cycle, including strategy, content creation, video production coordination, performance marketing, and conversion optimization.

The ideal candidate should be capable of balancing long-term brand building with performance-driven marketing outcomes.

Key Responsibilities

Brand Building & Digital Presence

Develop and execute brand positioning strategies

Build strong digital presence across social media platforms

Create authority-driven content that builds trust and credibility

Develop storytelling and educational content around the brand

Video Content & Social Media Strategy

Conceptualize video content ideas and scripts

Coordinate video shoots and production

Guide editing and final content output

Platforms include:

• Instagram
• YouTube
• LinkedIn

Performance Marketing & Lead Generation

Plan and execute paid campaigns across:

• Google Ads / Google AdWords
• Instagram Ads
• LinkedIn Ads
• YouTube Ads

Focus on high-quality lead generation and campaign optimization.

Sales Funnel & Conversion Optimization

Build digital lead funnels and landing pages

Improve lead quality and conversion rates

Work closely with internal teams to convert leads into clients

Analytics & Campaign Optimization

Track campaign performance and marketing KPIs

Optimize ad spend and campaign ROI

Continuously improve campaign performance through data analysis

Skills Required

Strong understanding of digital marketing strategy

Hands-on experience with Google Ads / AdWords

Experience with Instagram, LinkedIn and YouTube marketing

Experience in performance marketing and lead generation

Ability to manage video-first digital content strategies

Understanding of brand building through digital platforms

Experience

36 years experience in digital marketing

Experience in lead generation campaigns preferred

Experience in real estate, infrastructure, consulting or B2B sectors is an advantage

Ideal Candidate

We are looking for someone who:

Thinks like a brand builder, not just a social media manager

Understands both performance marketing and brand strategy

Is comfortable managing end-to-end digital campaigns

Enjoys building something from scratch and scaling it

Why Join Us

This role offers the opportunity to work on a new digital initiative in the engineering and construction sector, where you will play a key role in shaping the brand, growth strategy, and digital presence from the early stage.

Work Location

Seraphic Global Private Limited

No. 1974, 1st Street, 1st Sector,

KK Nagar, Chennai 600078

How to Apply

Interested male and female candidates may share their resume via:

Email: ramani@seraphicglobal.in

WhatsApp: +91 95001 11113