Digital Marketing
TCS
4 - 10 years
Kolkata
Posted: 03/10/2025
Job Description
TCS is hiring for Digital Marketing role !!!
Qualification:- Minimum 15 years of regular, full-time education (10 + 2 + 3) is mandatory.
Job Description-
- Google/Bing Campaign Management, SA360, PMax Campaigns, Google Merchant Center, Shopping Ads, Excel, Power Point.
- Plan and execute all search campaigns, including Google, Bing, and other search platforms using SA360.
- Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
- Measure and report performance of all search campaigns, and assess against goals (ROI and KPIs)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Creating and executing a strong performance marketing strategy & execution plan
- Managing multi-million-dollar annual budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
About Company
Tata Consultancy Services (TCS) is one of the largest multinational IT services and consulting companies in the world, headquartered in Mumbai, India. It operates in over 50 countries and is a part of the Tata Group, India's largest business conglomerate. TCS offers a wide range of services including software development, consulting, digital transformation, and business solutions, serving industries such as finance, healthcare, retail, and telecommunications. Known for its global reach, technological expertise, and innovation, TCS is consistently ranked among the top IT services companies globally.
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