Digital Marketing & Growth Manager – Narra (D2C Skincare Brand)

Digital Marketing & Growth Manager Narra (D2C Skincare Brand)

CTC- 5-7 Lakhs per annum.

About Narra

Narra is a premium skincare brand launching as a digital-first D2C brand. We aim to build a performance-driven brand through strong digital marketing, customer acquisition, and community building.

We are looking for a results-oriented Digital Marketing & Growth Manager who can drive traffic, generate sales, and build Narras digital presence across platforms.

Role Overview

You will be responsible for customer acquisition, brand visibility, and revenue growth through digital channels. The role requires hands-on management of paid ads, social media, influencer collaborations, and performance analytics.

Key Responsibilities

1. Performance Marketing (Paid Ads)

Manage and optimize paid advertising campaigns across platforms:

• Meta Ads Manager (Facebook & Instagram Ads)
• Google Ads
• Retargeting campaigns
• Lookalike audience creation

Responsibilities include:

• Campaign strategy & execution
• Budget allocation
• Performance monitoring
• ROAS optimization

2. Social Media Growth

Manage Narras presence across platforms including:

• Instagram
• YouTube
• Facebook
• Pinterest

Responsibilities:

• Content calendar planning
• Creative ideation
• Reels strategy
• Community engagement
• Comment & DM management

Goal: Build a strong brand identity and engaged community.

3. Influencer & Creator Marketing

Identify and collaborate with:

• Beauty influencers
• Skincare creators
• Micro influencers

Responsibilities:

• Influencer outreach
• Negotiation
• Campaign management
• Tracking performance

4. Content Strategy

Plan and manage content including:

• Product education
• Skincare routines
• Before/after results
• Customer testimonials
• Brand storytelling

Coordinate with designers and content creators for execution.

5. Growth Analytics

Track and optimize marketing performance:

Key metrics:

• CAC (Customer Acquisition Cost)
• ROAS
• Conversion rate
• Retention rate
• Traffic sources
• Campaign ROI

Prepare weekly marketing performance reports.

KPIs (You Will Be Evaluated On)

• Revenue generated from ads
• Customer acquisition growth
• Customer Retention
• ROAS improvement
• Social media growth
• Influencer campaign performance

Ideal Candidate Profile

• 2-4 years experience in digital marketing for D2C brands
• Experience with skincare or beauty brands preferred
• Strong understanding of paid ads
• Knowledge of consumer psychology
• Data-driven decision making

Employment Type

Full-time / Long-term contract

Location: Onsite (Mumbai)