Digital Marketing Executive

Job Description: *Performance Marketing Executive*

Experience: 0.6 1 Year (Open to strong freshers with hands-on skills)

About the Role:-

We are looking for a Performance Marketing Executive who is data-driven, creative, and growth-focused. The ideal candidate should have hands-on experience with Meta Ads, a strong understanding of social media trends, and an interest in AI-powered marketing tools.

Key Responsibilities:-

* Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram)

* Monitor campaign performance and optimize for ROI, CPA, CTR, and conversions

* Research and apply current social media trends to improve ad creatives and engagement

* Conduct A/B testing on creatives, audiences, and ad copies

* Manage budgets and scale high-performing campaigns

* Collaborate with content, design, and sales teams for campaign alignment

* Prepare performance reports and insights for continuous improvement

Required Skills & Qualifications:-

* Hands-on experience with Meta Ads Manager

* Strong understanding of performance marketing metrics & funnels

* Knowledge of audience targeting, retargeting & lookalike audiences

* Awareness of current social media trends & platform updates

* Good analytical and communication skills

Additional / Preferred Skills

* Friendly with AI tools (Chat GPT, AI creatives, automation tools, etc.)

* Prompt Engineering skills for ad copies, creatives, and campaign optimization

* Basic to intermediate Graphic Designing skills (Canva / Adobe tools)

* Knowledge of marketing automation tools is a plus