Digital Marketing Executive

Company Description

Spellzee, an IITM-incubated language learning platform, is trusted by over 10,000 parents for helping children build strong communication skills through tailored and student-centric teaching methods. Offering 8 languages, including Tamil, Hindi, French, and German, alongside specialized programs in Phonics, Reading, Grammar, and Public Speaking, Spellzee provides diverse, high-quality learning opportunities. With a team of 200+ certified tutors and more than 1 million minutes of live classes delivered, the platform is committed to delivering affordable education that drives real and measurable progress for learners. Spellzee empowers children to succeed in communication, making it a trusted partner in their educational journey.

We are seeking a Digital Marketing Executive with 12 years of experience who can support the companys digital marketing initiatives, particularly in performance marketing and social media growth.

The selected candidate will be responsible for planning, executing, and optimizing marketing campaigns across digital platforms to enhance brand visibility, engagement, and lead generation. The role requires a strong analytical mindset, attention to detail, and a willingness to experiment with different marketing strategies to improve campaign performance.

• Plan, execute, and manage paid marketing campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram).
• Monitor campaign performance and optimize campaigns based on key performance indicators (KPIs) such as CPC, CPL, CTR, and conversion rates.
• Conduct A/B testing of ad creatives, audience targeting, and campaign structures to improve campaign efficiency.
• Track campaign results and prepare periodic performance reports with insights and recommendations.
• Work closely with the internal team to improve lead quality and marketing funnel effectiveness.

• Manage and grow the companys presence across social media platforms including Instagram and Facebook.
• Develop and execute content strategies aimed at improving engagement, brand awareness, and audience growth.
• Coordinate with designers and content creators to develop marketing creatives, reels, and promotional materials.
• Plan and maintain a structured content calendar aligned with marketing objectives.

• Monitor and analyze campaign performance using analytics tools and platform dashboards.
• Conduct competitor research and market analysis to identify marketing opportunities.
• Identify trends and insights to continuously optimize marketing campaigns and content strategies.
• Stay updated with latest digital marketing tools, technologies, and industry best practices.

• Bachelors degree in Marketing, Business Administration, Communications, or a related field (preferred but not mandatory).
• 12 years of experience in Digital Marketing or Performance Marketing.
• Hands-on experience with Meta Ads Manager and Google Ads platforms.
• Understanding of digital marketing metrics and campaign optimization techniques.
• Basic knowledge of social media marketing and content strategy.
• Familiarity with analytics tools such as Google Analytics or similar platforms.
• Strong analytical thinking and ability to interpret marketing data.
• Good written and verbal communication skills.
• Ability to work independently and adapt in a fast-paced startup environment.

• Experience in education or edtech marketing.
• Basic knowledge of landing page optimization and marketing funnels.
• Familiarity with content marketing or video marketing strategies.

• Opportunity to work in a growing education startup with a meaningful mission.
• Hands-on exposure to real marketing campaigns and performance-driven strategies.
• A collaborative work environment that encourages learning, experimentation, and innovation.
• Opportunity to grow alongside a company focused on impact-driven education.