Digital Marketing Executive – Medical & Healthcare (Healthcare Domain Specialist)

Job Title: Digital Marketing Executive Medical & Healthcare (Healthcare Domain Specialist)

Location : Delhi (On-site)

Employment Type: Full-Time

Experience : 5 - 6years

Notice period: Immediate

Job Overview

We are seeking a results-driven Digital Marketing Executive with expertise in the medical and healthcare domain . The ideal candidate should have hands-on experience in doctor branding, healthcare marketing, social media management, and medical content creation , with a strong understanding of ethical and patient-focused communication.

This role requires creativity, industry knowledge, and execution skills to promote healthcare services effectively across digital platforms.

Key Responsibilities

Healthcare & Medical Marketing

• Plan and execute digital marketing strategies for doctors, clinics, hospitals, and healthcare brands
• Understand medical services and translate them into patient-friendly digital content
• Ensure compliance with medical advertising ethics and healthcare communication guidelines
• Support doctor personal branding and clinic visibility

Social Media Management

• Manage and grow social media platforms including Instagram, Facebook, YouTube, and LinkedIn
• Create monthly content calendars focused on health awareness, education, and promotions
• Monitor engagement, respond to comments/messages, and improve audience interaction
• Analyze performance and optimize content strategy

Video Creation & Editing

• Shoot and edit short-form videos (Reels, Shorts, YouTube videos)
• Create doctor introduction videos, health tips, awareness campaigns, and testimonials
• Add subtitles, branding, transitions, and effects suitable for healthcare audiences
• Optimize videos for platform-specific reach and engagement

Content & Campaign Execution

• Create medical-focused content such as:
• Health awareness posts
• Doctor profile and service highlights
• Educational videos and carousels
• Assist with paid campaigns (Meta Ads / Google Ads basic knowledge preferred)
• Track campaign performance and suggest improvements

Required Skills & Qualifications

• Proven experience in Digital Marketing , preferably in Medical or Healthcare
• Strong understanding of healthcare marketing and medical terminology
• Experience managing doctor or healthcare social media accounts
• Proficiency in video editing tools (Premiere Pro, CapCut, Final Cut, InShot, etc.)
• Knowledge of Instagram Reels, YouTube Shorts, Facebook, and LinkedIn
• Basic design skills (Canva / Photoshop preferred)
• Excellent communication skills in English & Hindi

Preferred Qualifications

• Prior experience working with doctors, clinics, hospitals, or healthcare startups
• Knowledge of ethical medical advertising
• Experience with healthcare lead generation and analytics

What We Offer

• Work closely with medical professionals and healthcare brands
• Opportunity to grow in a specialized healthcare marketing domain
• Creative freedom and hands-on exposure
• Competitive salary based on experience and skill set