Digital Marketing Executive

Job Post: LinkedIn Marketing & Lead Generation Specialist

Company: Martech Minds Private Limited

Location: Chennai

Employment Type: Full-Time

Experience: 25 Years

About Martech Minds

Martech Minds is a growth-driven marketing consultancy helping B2B businesses, consultants, and service brands generate predictable leads using digital marketing systems, automation, and strategic positioning.

We don't run random campaigns.

We build marketing systems that generate revenue.

We are now looking for a LinkedIn Marketing & Lead Generation Specialist who understands B2B lead generation, conversion funnels, and email marketing automation.

Role Overview

You will be responsible for designing and executing LinkedIn lead generation systems for Martech Minds and our clients.

Your focus is not vanity metrics.

Your focus is qualified leads, meetings booked, and conversions.

This role requires someone who understands:

LinkedIn organic growth

LinkedIn outreach systems

Email marketing funnels

CRM & marketing automation

B2B buyer psychology

Key Responsibilities

LinkedIn Lead Generation

Build and manage LinkedIn prospecting campaigns

Create outreach sequences that generate conversations

Optimize profiles for authority and conversion

Identify and target high-value decision makers

Email Marketing Funnels

Build automated email funnels for lead nurturing

Design sequences that move prospects from cold warm meeting

Improve open rates, reply rates, and conversions

Use personalization and segmentation strategies

Conversion Optimization

Improve response rates in outreach campaigns

Optimize lead qualification workflows

Track funnel metrics and continuously improve performance

Client Campaign Management

Execute lead generation strategies for Martech Minds clients

Deliver consistent qualified leads

Provide performance reports and optimization insights

Required Skills

LinkedIn lead generation tools (Sales Navigator preferred)

Email marketing platforms (Apollo, Instantly, Lemlist, Mailshake or similar)

CRM experience (HubSpot / Zoho / similar)

Understanding of B2B sales funnels

Copywriting for outreach messages and emails

Strong analytical mindset

Preferred Experience

Experience generating leads for B2B service businesses

Experience running LinkedIn outbound campaigns

Understanding of marketing automation workflows

Knowledge of AI tools for outreach personalization

Success Metrics (KPIs)

Your performance will be measured on:

Qualified leads generated

Response rates

Meetings booked

Conversion rate of funnels

Revenue contribution

Why Join Martech Minds?

Work directly with founders and B2B decision makers

Opportunity to build scalable lead generation systems

Freedom to experiment with modern marketing tools

Performance-driven growth environment

How to Apply

Send us:

1 Your resume

2 Case studies or results from past campaigns

3 Tools you have used for LinkedIn lead generation

Apply via LinkedIn or email: info@martechminds.com