Digital Marketing Executive (SEO, Ads & Web Expertise Preferred)

Company Profile:

INSCOL is a professionally managed, fast-growing multinational company and a global leader in nursing education. Headquartered in Chandigarh, we have 6 facilities across India, UAE, Canada and the Philippines. At INSCOL, we offer progression pathways to more than 2000 Nurses every year, to Go Global through partnerships with leading Universities/Colleges in Canada, the UK, Australia and New Zealand.

Job Profile:

This is a Digital Marketing Personnel position based full-time at our Chandigarh office, with a package of up to 35,000 per month , depending on your experience, skills, and interview performance.

Key Responsibilities:

* Plan and execute SEO strategies to improve organic search rankings.

* Manage and optimize Google Ads and social media ad campaigns (Facebook, Instagram, LinkedIn).

* Monitor campaign performance and prepare reports using tools like Google Analytics.

* Collaborate with the design and content team for ad creatives and landing pages.

* Ensure website content and structure align with SEO best practices.

* Stay updated on the latest digital marketing trends and tools.

Required Skills & Qualifications:

* Proven experience in SEO, Google Ads, and social media advertising.

* Knowledge of keyword research, on-page/off-page SEO, and ad targeting strategies.

* Familiarity with Google Analytics, Search Console, and ad platforms.

* Basic understanding of website development (WordPress preferred).

* Strong analytical and communication skills.

Additional Expertise (Preferred):

* Experience with conversion rate optimization and remarketing campaigns.

* Knowledge of HTML/CSS basics for minor website edits.