Digital Marketing Director

Job Title: Associate director- Digital Marketing

Location: Metro City (India)

Work Model: Full-time

Experience: 5+ years

Confidential Hiring

Role Context

The Growth Marketing Manager will be part of a high-impact growth team and will own user acquisition and growth targets through paid digital channels . This role requires complete ownership of performance metrics, budget management, and scale across app and digital platforms.

Key Responsibilities

• Own and scale paid user acquisition and remarketing campaigns across Google Ads, Meta, YouTube, and other performance channels
• Drive growth targets by managing large-scale budgets and optimizing CAC and ROI
• Monitor, analyze, and optimize campaign performance on a daily basis
• Work closely with agencies and internal stakeholders to plan and execute media strategies
• Develop and track KPIs, dashboards, and reporting frameworks
• Analyze creatives, audiences, and funnels to identify optimization opportunities
• Conduct regular competitive benchmarking and market analysis
• Manage end-to-end budget planning, tracking, and billing accuracy

Required Skills & Experience

• 5+ years of experience in growth marketing / paid performance marketing
• Strong hands-on expertise in Google Ads, Meta Ads, YouTube Ads
• Experience managing monthly budgets of 5 Cr+ (directly or via agencies)
• Exposure to app install and app growth campaigns (high MAU environments preferred)
• Advanced Excel and data analysis skills
• Strong problem-solving mindset and ability to thrive in fast-paced environments