Digital Marketing Content Writer

About Intellectt Inc

Intellectt Inc. is a leading provider of IT and next-generation engineering services, delivering innovative solutions in agentic AI, generative AI, advanced manufacturing, AI-powered intelligence, data analytics, intelligent automation, cloud services, IoT, healthcare and life sciences, and SAP. With deep domain expertise in medical devices, healthcare, and banking, we empower businesses through cutting-edge technologies like machine learning, natural language processing, and an enterprise AI agent ecosystem featuring conversational AI, orchestrator agents, domain specialists (including HIPAA-compliant healthcare AI), knowledge agents, and escalation agents. Our 1,800+ engineers and 250+ architects operate from 15 global delivery centers across the U.S., India, Canada, Mexico, and the U.K., driving customer-centric digital transformation with 200+ solutions and accelerators.

Job Summary

We are seeking an experienced Digital Marketing Content Writer with a minimum of 3-4 years in the pharma and healthcare fields to join our creative team. In this role, you will craft high-quality, regulatory-compliant content that educates, engages, and converts audiences across digital channels, supporting our AI-driven solutions in life sciences. If you have a passion for science-driven storytelling and a knack for turning complex medical and tech concepts into accessible narratives, this is your opportunity to make a meaningful impact.

• Location: Vasavi Sky City, Gachibowli, Hyderabad (On-site)
• Shift: Night Shift (24/7 operations with rotational shifts to support round-the-clock content needs)
• Employment Type: Full-Time
• Salary Range: Competitive, based on experience (discuss during interview)

Key Responsibilities

• Develop and execute content strategies for digital campaigns, including blog posts, social media content, email newsletters, website copy, and whitepapers tailored to pharma, healthcare, and life sciences audiences.
• Collaborate with marketing teams, subject matter experts (SMEs), and clients to create SEO-optimized, engaging content that adheres to CDSCO guidelines, UCPMP 2024, ASCI codes, and other relevant Indian regulatory standards.
• Research industry trends, clinical data, AI innovations, and competitor content to produce insightful, evidence-based articles and thought leadership pieces on topics like telemedicine, AI-powered diagnostics, and digital health platforms.
• Manage content calendars, ensuring timely delivery and alignment with campaign goals, KPIs, and brand voice, while accommodating 24/7 operational demands.
• Optimize content for search engines, social platforms, and paid media using tools like Google Analytics, SEMrush, or Ahrefs.
• Edit and proofread content for accuracy, clarity, and compliance, incorporating feedback from legal and medical reviewers.
• Analyze content performance metrics (e.g., engagement rates, conversions) and iterate strategies to improve ROI.
• Stay updated on digital marketing best practices and emerging tools in the Indian healthcare and life sciences space, including AI and GenAI applications.

Required Qualifications and Skills

• Education: Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or a related field.
• Experience: Minimum 3-4 years of professional content writing experience in digital marketing, with a strong focus on pharmaceutical, healthcare, biotech, or life sciences industries. Proven track record of creating compliant content for B2B and B2C audiences. Prior experience in night shifts or 24/7 environments is a plus.
• Technical Skills:
• Proficiency in content management systems (e.g., WordPress, HubSpot).
• Strong grasp of SEO principles, keyword research, and digital analytics.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for basic visual content support.
• Writing Skills: Exceptional command of English (written and verbal), with the ability to simplify complex scientific/medical/tech topics without losing accuracy. Portfolio showcasing pharma/healthcare/life sciences samples required.
• Soft Skills: Detail-oriented, collaborative, and adaptable; ability to thrive in a fast-paced, deadline-driven environment, including night shifts.
• Regulatory Knowledge: Understanding of Indian healthcare compliance standards (e.g., UCPMP 2024, Drugs and Cosmetics Rules, off-label promotion restrictions under CDSCO).

Preferred Qualifications

• Certification in digital marketing (e.g., Google Analytics, HubSpot Content Marketing).
• Experience with video scripting, podcast content, or influencer collaborations in healthcare/life sciences.
• Background in medical writing, AI/tech content, or as a healthcare journalist.
• Multilingual capabilities for diverse audience targeting.

What We Offer

• Competitive salary and performance-based bonuses.
• Transportation support for night shifts ( If Female )
• Professional development opportunities, such as conferences and training in pharma marketing and AI.
• On-site amenities at Vasavi Sky City, including modern workspaces and team collaboration areas.
• Collaborative team environment with access to cutting-edge tools and resources, plus annual leave and gratuity benefits.