Digital Marketing Associate
Zydus Hospital
3 - 9 years
Ahmedabad
Posted: 4/22/2025
Job Description
- Plan, launch, and manage performance-driven campaigns on Google Ads, Meta Ads, Instagram Ads, and other platforms.
- Optimize campaigns for ROI, CTR, and conversions through A/B testing, bid adjustments, and audience targeting.
- Conduct Conversion Rate Optimization (CRO) for landing pages and user journeys.
- Analyze campaign performance using Google Analytics, Google Tag Manager, and platform dashboards.
- Prepare detailed reports with actionable insights for clients and internal teams.
- Stay updated on the latest trends, tools, and best practices in performance marketing.
- Collaborate with designers and copywriters to create high-converting ad creatives.
- Act as the primary point of contact for agencies, providing regular updates and recommendations to stack holders.
- Experiment with new platforms, ad formats, and strategies to drive innovation.
- Manage budgets effectively to maximize ROI for campaigns.
About Company
Zydus Hospitals is a chain of multi-specialty hospitals offering advanced clinical care. It is known for its excellence in cardiology, oncology, orthopedics, and more. The hospital is backed by Zydus Group’s legacy in healthcare and life sciences.
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