Digital Marketing Analyst
Pattern
0 - 3 years
Pune
Posted: 16/01/2025
Job Description
Job Description:
Primary Skills:
4+ years of working experience in the implementation of Google Analytics(UA & GA4), Google Ads and Third Party Marketing Tags preferably using Google Tag Manager
Ability to manage implementation and reporting of Google Analytics end-to-end for multiple brands.
Knowledge of E-commerce tracking implementation and reporting
Good understanding and experience of implementing Consent Based Tracking and Google Consent Mode.
Good knowledge of HTML, CSS, Java Script, SPAs & headless architecture
Expertise in building and managing reports in Google Looker Studio
Strategic thinker with good communication and presentation skills and customer facing experience.
Strong analytical and problem solving skills
Secondary Skills:
Bigquery for GA4
Understanding of all digital marketing practices
Agency and pitching experience is an advantage.
Knowledge of BI, Tableau etc. will be added advantage
Roles & Responsibilities:
1. Implementation and managing web analytics tools (mainly Google Analytics 4) and tag management tools used by our clients.
2. Reporting & generation of insights to increase the performance of our clients' websites or media campaigns.
3. Proactively identify opportunities for continuous improvement in site tagging, analytics and testing
4. Develop a measurement strategy and collaborate with the brand team to define KPIs
5. Write technical specifications and working closely with developers for changes impacting measurement.
6. Develop detailed step by step datalayer instructions and measurement plans to clients for their devs to implement ·
7. Debug and fix existing tracking and reporting issues from clients as they come up
8. Work alongside customer insights team to generate hypothesis, find right segments and using surveys/interactions to find actionable insights.
9. Measuring the effectiveness of digital campaigns by leveraging A/B and/or multivariate testing to refine performance over time.
Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
About Company
Pattern is a data-driven e-commerce growth platform that helps brands optimize their online sales and performance across various marketplaces, such as Amazon, Walmart, and Shopify. The company uses advanced analytics, artificial intelligence (AI), and machine learning to provide actionable insights and strategies that drive growth, improve product visibility, and increase profitability. Pattern's services include inventory management, pricing optimization, advertising campaigns, and market intelligence, allowing brands to make data-backed decisions. By leveraging real-time data, Pattern assists brands in scaling their operations and navigating the complexities of digital commerce, ensuring they stay competitive in the rapidly evolving e-commerce landscape.
Services you might be interested in
One-Shot Campaign
Reach out to ideal employees in one shot!
The intelligent campaign for reaching out to the ideal audience to whom you can ask for help (guidance or referral).