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Digital Manager

Foodlink F&B Holdings India Ltd.

5 - 10 years

Mumbai

Posted: 20/02/2026

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Job Description

Experience Required: 2+ Years in the digital space.

We arent just a company; were a collection of flavors, experiences, and obsession-worthy restaurants. Our Marketing department is a high-energy kitchen of ideas! We dont just "post", we serve up digital experiences that make peoples mouths water. If you love food as much as we do and get a genuine thrill from seeing a packed dining room, youre exactly who were looking for.


1- Social Media & Content "Cravings"

This is where the magic happens! Youll be managing the digital front-of-house for our restaurant brands.

  • The Feed: Full management of all social media platforms. Youre the voice of the brand!
  • The Menu: Planning a monthly "content menu" of scrolling-stopping Reels, food-porn photography, and behind-the-scenes Stories.
  • The Table Talk: Jumping into the comments and DMs to build a community of regulars who love our food as much as we do.


2- The Influencer "Foodie" Network

We want the citys best creators sitting at our tables.

  • Scouting: Finding the real foodies and creators whose aesthetic matches our brands.
  • The Invite: Handling outreach, negotiating "dinner-on-us" exchanges or paid Collabs, and making sure the vibe is right.
  • The Review: Tracking the hype, seeing how many people walked through our doors because of that one viral post.


4. Your Digital Storefront (Google Business)

Our Google listing is our digital "Open" sign.

  • Profile Glow-Up: Keeping our hours, menus, and food photos updated and appetizing.
  • Five-Star Vibes: Encouraging guests to leave glowing reviews and responding to feedback with grace and personality.
  • Local Post-Its: Weekly updates on Google to announce happy hours, new seasonal dishes, or weekend events.

5. Paid Ads: The Growth Engine

Turning "scrollers" into "diners" using targeted digital ads.

  • The Hook: Running Meta and Google ads that target hungry locals exactly when theyre deciding whats for dinner.
  • The "Come Back" Ad: Setting up retargeting ads for people who checked out our menu but didn't book a table yet.
  • The Budget: Managing the spend to make sure were filling seats as efficiently as possible.

6. YouTube: The Big Screen

Repurposing the kitchen energy for the world to see!

  • Channel Mastery: Organizing our video content into binge-worthy playlists (Recipes? Chef spotlights? Launch parties?).
  • Shorts Strategy: Fast-paced, high-energy clips of sizzling pans and clinking glasses to leverage the YouTube algorithm.
  • SEO for Video: Crafting titles and tags that make our food content impossible to miss.


What Success Tastes Like (KPIs)

  • The Crowd: How much did our follower count and web traffic grow?
  • The Reservation: How many bookings or orders came directly from your campaigns?
  • The Buzz: Are we ranking #1 for the citys most competitive food keywords?
  • The ROI: Are our influencer and ad campaigns bringing in more than they cost?

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