Digital Manager – D2C Sales

Location: India

Experience: 4 years in D2C / e-commerce / digital growth

Role Overview

Koffelo is building a strong Direct-to-Consumer coffee brand, and we are looking for a Digital Manager who can drive online sales, growth marketing and performance campaigns.

Key Responsibilities (KRAs)

1. D2C Growth Strategy

Build and execute D2C sales strategy for the Koffelo website and marketplaces

Optimize the online customer journey and conversion funnel

2. Performance Marketing

Manage paid campaigns across Meta, Google, and other digital platforms

Optimize CAC, ROAS and customer acquisition strategies

3. E-commerce Management

Manage product listings, promotions and website performance

Ensure strong merchandising and user experience

4. Data & Analytics

Track performance metrics including traffic, conversion rate, AOV and retention

Use data insights to improve marketing effectiveness

5. CRM & Retention

Develop strategies for repeat purchases and customer loyalty

Implement email, SMS and remarketing campaigns

6. Collaboration

• Work closely with marketing, content and brand teams to align campaigns with sales goals