Digital lifecycle Analyst

We are seeking a highly analytical and hands-on Digital Analytics Analyst to join our Digital Lifecycle Analytics & Insights team. The ideal candidate will lead the implementation, optimization, and performance measurement of Google Analytics 4 (GA4) and tagging infrastructure while translating digital behaviour data into actionable business insights using Power BI and related visualization tools.

This role requires a strong blend of technical analytics expertise, business understanding, and cross-functional collaboration to support data-driven digital transformation initiatives

Must-Have Skills:

• 5+ years of experience in Digital Analytics / Web Measurement.
• Strong hands-on expertise in Google Analytics 4 (GA4) implementation and optimization.
• Experience managing Google Tag Manager (GTM), event tracking, and tagging frameworks.
• Proficiency in Power BI for dashboarding and performance visualization.
• Strong understanding of digital KPIs, user behavior analysis, and site performance optimization.
• Ability to translate complex datasets into clear, actionable insights.

Experience working cross-functionally with Product, Engineering, and Marketing teams