Digital Analytics and Retention Marketing Manager

Job Summary

Key Responsibilities:

Marketing Analytics & Insights

• Lead analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across app and web.
• Deploy GTM tags to track events & parameters for analytics platforms.
• Define and implement custom events, parameters, and funnels to capture meaningful user interactions.
• Build, maintain, and automate performance dashboards and internal reporting using
• Looker Studio and other visualization tools.
• Translate complex data into actionable business insights and growth opportunities.

Martech & Automation Management

• Own and manage the CleverTap platform, including automation journeys, segmentation, in-app notifications, and pop-ups.
• Drive personalized user engagement campaigns to enhance retention, conversions, and lifetime value.
• Collaborate with product and tech teams to ensure seamless integration of martech systems and data pipelines.
• Performance Reporting & Decision Support
• Deliver periodic insights reports on acquisition, engagement, retention, and conversion performance.
• Identify opportunities for funnel optimization and marketing ROI improvement.
• Partner with senior management to support strategic decision-making through analytics-backed recommendations.

B2B Marketing & CRM Management

• Manage B2B marketing automation and workflows through Odoo CRM for lead tracking, nurturing, and reporting.
• Ensure accuracy, hygiene, and data consistency across marketing systems and databases.

Tools & Platforms:

CleverTap, Google Tag Manager, Google Analytics 4 (GA4), Looker Studio, Ahrefs, Google Search Console, Odoo CRM, Microsoft Excel / Google Sheets.

Qualifications & Experience:

• Bachelors or Masters degree in Marketing, Business Analytics, or a related field.
• 12+ years of experience in marketing analytics, performance marketing, or martech management.
• Proven expertise in CleverTap or similar marketing automation platforms
• (MoEngage, WebEngage, etc.).
• Strong analytical and problem-solving skills with proficiency in data visualization and campaign performance measurement.
• Excellent communication skills and ability to work cross-functionally with product, marketing, and business teams.
• Expertise in Odoo will be an added advantage.

Key Attributes:

• Data-driven, strategic thinker with a strong business acumen.
• High attention to detail and ability to handle multiple priorities in a fast-paced environment.
• Creative problem solver with a passion for digital marketing and user engagement.
• Proactive, collaborative, and results-oriented approach.

Location

Kochi/Kozhikode/Bangalore

YOUGotaGift Pvt Ltd is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build.