Design Lead

Design Lead

At Please See//, we create innovative brand-led design that helps companies build relevance, recognition, and growth across digital and physical touchpoints. We believe great design comes from curiosity, clarity of thought, and a deep understanding of how brands show up in the real world. especially in fast-moving, consumer-first environments.

Were looking for a Design Lead specialising in branding, with strong experience in D2C brands. Youre a sharp visual thinker with a strong point of view on brand systems, typography, and storytelling, and youre confident leading projects, mentoring designers, and collaborating closely with strategy and business teams.

The Role

As a Design Lead, you will lead the conceptualisation and execution of brand identities and D2C-focused design projects from brief to delivery. Youll work across brand systems, digital-first touchpoints, and campaigns. ensuring the work is strategic, cohesive, and visually compelling.

This role requires a balance of hands-on design excellence and leadership, with ownership over projects and the ability to guide teams toward strong creative outcomes.

What Youll Do

• Lead end-to-end branding projects for D2C brands, from ideation through execution
• Translate brand and business strategy into scalable visual identity systems
• Design for D2C touchpoints including websites, social, digital campaigns, and product experiences
• Collaborate with Creative Directors, Strategists, and cross-functional teams to deliver cohesive solutions
• Define visual tone, brand language, and storytelling frameworks
• Present work confidently to clients, articulating design rationale and strategic thinking
• Mentor and guide junior designers, fostering growth and high craft standards
• Manage multiple projects in a fast-paced studio environment
• Stay informed on D2C, digital, and branding trends and apply relevant insights to your work

What Were Looking For

• 6+ years of experience in an advertising agency, creative studio, or brand consultancy
• Strong portfolio showcasing branding work for D2C or consumer-first brands
• Deep understanding of typography, layout, colour, hierarchy, and visual systems
• Experience designing digital-first brand experiences
• Ability to understand briefs, user journeys, and business objectives
• Strong communication skills and confidence working directly with clients
• Proactive, detail-oriented, and comfortable taking ownership

Professional Knowledge & Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Familiarity with Figma or similar digital design tools
• Understanding of responsive design and digital design systems
• Knowledge of motion, video, or HTML/CSS is a plus