Job Description Summary

Job Description

JOB DESCRIPTION — Deputy Marketing Manager (Peripheral Vascular)

India – South Asia | BDI Peripheral Vascular Business

Position Summary

The Deputy Marketing Manager (DMM) supports the execution of marketing strategies to drive growth for the Peripheral Vascular (PV) portfolio across India & South Asia. The role focuses on market development, product launch support, demand generation, clinical marketing, and field enablement. This position is suited for a high‑potential marketer with 3–5 years of experience seeking expanded strategic and operational responsibilities in a fast‑growing, clinically complex category.

Key Responsibilities

Marketing Strategy & Portfolio Support

• Support annual marketing plans, therapy growth strategies, and portfolio performance tracking.
• Conduct market analysis, competitor mapping, and opportunity sizing.

Product Launch & Clinical Marketing

• Assist in launch planning, messaging development, training content, and post‑launch tracking.
• Develop clinical materials, product collaterals, case studies, and therapy education tools.

Demand Generation & Field Support

• Execute marketing campaigns, workshops, CMEs, and customer‑facing programs.
• Create field enablement tools (selling aids, objection handling, competitive briefs).

KOL Engagement & Market Development

• Support KOL identification, scientific events, advisory boards, and Centers of Excellence initiatives.
• Coordinate clinician engagement and therapy awareness programs.

Insights, Analytics & CRM

• Analyze sales data, funnel metrics, and campaign effectiveness.
• Maintain marketing dashboards, trackers, and CRM‑based insights.

Cross‑Functional Collaboration

• Work with Sales, Medical Affairs, Supply Chain, Operations, Finance, and Channel Teams for seamless execution.
• Support channel partners with marketing materials and product information.

Compliance & Documentation

• Ensure adherence to healthcare compliance and internal approval processes.
• Maintain accurate documentation of marketing activities and budgets.

Qualifications

Education

• Bachelor’s degree or Graduate
• MBA in Marketing preferred.

Experience

• 3–5 years of marketing experience in medical devices, healthcare, diagnostics, or life sciences.
• Exposure to product launches, field support, and clinician engagement preferred.

Skills & Competencies

• Strong analytical and strategic thinking abilities.
• Excellent communication and presentation skills.
• Strength in project management, execution, and cross-functional teamwork.
• Proficiency in MS Office (Word, Excel, PowerPoint); exposure to SAP/CRM preferred.
• High learning agility and ability to work in a matrix environment.
• Willingness to travel for field programs and customer events.

Required Skills

Optional Skills

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Primary Work Location

Additional Locations

Work Shift