Deputy Marketing Manager
BD
5 - 10 years
Gurugram
Posted: 05/02/2025
Job Description
Job Description Summary
Job Description
Responsibilities:
• Design and implement effective omnichannel marketing campaigns through various channels such as digital advertising, social media platforms, print materials, email communications, etc.
• Work closely with cross-functional teams including sales, application, marketing peers, service, regulatory affairs, supply chain, finance, and legal to define and implement omnichannel messing for successful product launches.
• Lead in organizing events including conferences, webinars, symposia, workshops, seminars, and other related activities.
• Coordinate logistics for trade shows, exhibitions, and other promotional activities.
• Conduct market research studies and competitive analysis to identify opportunities for product differentiation.
• Monitor industry trends and stay up-to-date on emerging technologies relevant to Life Sciences industry.
• Collaborate with internal stakeholders like technical and service team to develop and promote marketing of services.
Qualification:
• Bachelor's degree in Business Administration, Marketing, Communication Studies, or equivalent experience. Bachelor's and/or Master's degree in Biotechnology/Life Sciences field is preferred.
• Masters in business administration is preferred.
• Minimum 2 years of job experience in marketing, preferably in digital marketing, including experience as a marketing trainee.
• Proven track record of successfully managing projects and meeting deadlines.
• Excellent communication skills with attention to detail.
• Strong interpersonal skills with the ability to build relationships internally and externally.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to travel occasionally for business purposes.
• Experience working in a fast-paced environment with tight deadlines.
• Demonstrated ability to handle multiple tasks simultaneously without compromising quality or effectiveness.
Required Skills
Optional Skills
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Primary Work Location
IND Gurgaon - Signature Towers BAdditional Locations
Work Shift
About Company
BD (Becton, Dickinson and Company) is a global medical technology company headquartered in Franklin Lakes, New Jersey. Founded in 1897, BD is a leading provider of medical devices, instruments, and reagents for healthcare institutions, life sciences, and laboratories. The company's product offerings include diagnostic equipment, infusion pumps, insulin delivery systems, surgical instruments, and laboratory supplies. BD is also involved in the development of vaccines, diagnostics, and critical care solutions. With a focus on improving patient outcomes and advancing healthcare, BD aims to enhance the quality of care through innovative technologies and solutions in the medical and life sciences fields.
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