Deputy Manager- Rural Marketing
Mahindra
5 - 10 years
Patna
Posted: 21/07/2025
Job Description
Responsibilities & Key Deliverables
Responsibility
Execute & Adherence to actions: RO Level
Drive Enquiry growth in Focus Rural Tehsils
Rural Volume & Growth
Increase Rural Retail MS by 200 BPS for PV & CV
Improve Rural Reach & Coverage "
Rural Connect & reach: Engage in community events and sponsorships, Higher engagement with MMT, MSMP, Mitra, Sarpanch, Gram veers, Rural entrepreneurs, Drive ADFD / Agri Synergy
Rural Tie ups: Establish & leverage rural tie ups with media partners, CSC, KVKs, ITC E Chaupal, nationalized banks, Agri / FMCG/ Oil & Consumer durable companies "
Segment development initiatives: Contractors, Transporters, Distributors, Small businessmen, Govt influencers, Captive Customer segments
Evolve & drive marketing programs: e.g., Milaap, Rural entrepreneurs & Employment opportunity program for rural youth"
Brand Presence / awareness: Mandi Display, Village gatherings, Haats, road shows, demos, wall paintings, hoardings, community newspapers, radio, events / exhibitions leverage rural influencers, celebrities, youtubers
Digital & mobile actions, innovations to target rural TG"
Preferred Industries
Education Qualification
Graduation
Desired : Marketing degree
General Experience
5+years in market development in rural
About Company
Mahindra is a leading Indian multinational conglomerate with diverse operations across industries such as automotive, aerospace, agribusiness, IT, and finance. Best known for its automobiles, especially SUVs and tractors, the company is recognized for innovation, sustainability, and its strong presence in both domestic and global markets.
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