Deputy Manager/Manager - Marketing

Job Opening: Deputy Manager/Manager Marketing

Reports to: Head Marketing & Admissions

Location: University Campus, Bavdhan, Pune, Maharashtra 411021

Nature and Days of Work: Full-time, On-site (Monday to Friday; flexibility required for events, campaigns, and travel)

About Nayanta University:

Nayanta University in Pune is an emerging multidisciplinary institution committed to academic excellence, real-world learning, and inclusive practices. Supported by leaders from industry and academia, the University aims to build a strong, mission-driven brand rooted in innovation, transparency, and equity. With a culture dedicated to diversity, inclusion, and merit-based admissions, Nayanta is building a future-ready learning ecosystem for the leaders of tomorrow.

Why Join Us:

• Strategic Branding Impact: Play a pivotal role in building the founding marketing strategy of a new-age university.
• Creative Ownership: Lead the development of digital presence, brand identity, content strategy, and outreach campaigns.
• Collaborative Culture: Work with leadership, faculty, admissions, and media partners to shape the Universitys voice.
• Professional Growth: Opportunity to build effective campaigns, manage budgets, and drive performance and engagement.

Key Responsibilities

1. Content Development & Brand Communication

• Planning and development of content for social media, emailers, brochures, and campaign assets.
• Create briefs, provide feedback, and approve creative assets for digital channels and print collaterals.
• Ensure brand consistency, accuracy, and tone across all marketing platforms.
• Coordinate with internal teams to highlight academic programmes, student stories, campus news, and events.

2. Social Media & Online Engagement

• Develop, implement, and manage the social media strategy for brand visibility and audience engagement.
• Monitor digital trends and leverage storytelling to enhance the Universitys digital presence.
• Track engagement analytics and develop insights for content planning.

3. Event Marketing & Outreach

• Plan and execute marketing support for admissions events, webinars, open houses, and school outreach sessions.
• Collaborate with the Admissions and Operations teams to ensure event visibility, branding, and post-event follow-up.
• Merchandise design, development, stock keeping, and execution for university gifting and other collaterals.

4. Digital Strategy & Campaign Management

• Design and execute the end-to-end digital marketing strategy across platforms, including Google, Meta, LinkedIn, and others.
• Collaborate with the team and manage agency partnerships for performance marketing, SEO/SEM.
• Track campaign performance, monitor KPIs, and optimise for reach, lead quality, conversion, and cost efficiency.
• Manage media spends, optimise budgets, and maintain performance dashboards.

The stated responsibilities are not an exhaustive list of duties. Employees may be required to perform other job-related tasks as necessary.

Qualifications & Experience

Education

• Postgraduate degree in Marketing, Communications, Digital Media, or a related field (preferred).
• Certifications in Digital Marketing, SEO/SEM, or Analytics (desirable).
• Hands-on experience of working with creative tools like Canva, Adobe Suite, InShot, etc.

Experience

• 35 years of experience in digital marketing, brand management, media planning, and/or event marketing.
• Experience in higher education, ed-tech preferred.
• Strong portfolio of digital campaign management and content strategy.

Technical Competencies

• Proficiency in digital campaign tools (Google Ads, Meta Business Suite, LinkedIn Campaign Manager)
• Experience with performance analytics, CRM, and marketing automation
• Budget planning, vendor/agency management
• Strong content and communication skills (verbal and written)

Personal Attributes

• Creative thinker with a strategic mindset
• Excellent communication, storytelling, and presentation skills
• Self-motivated, with a strong sense of ownership, accountability, and agility. and attention to detail
• Ability to collaborate across departments and manage cross-functional projects
• Passion for building impactful brands in the education sector

Remuneration:

Compensation will be competitive and benchmarked to industry and sector norms commensurate with experience and qualifications.