Deputy General Manager of Sales

Position: Deputy General Manager Sales (Luxury Residential)

Industry: Real Estate

Location: Delhi

Department: Sales

Role Summary

We are looking for a seasoned Deputy General Manager Sales with deep expertise in luxury residential real estate . The role demands strategic leadership, strong market acumen, and a proven ability to drive high-value sales. The incumbent will be responsible for delivering revenue targets, managing premium client relationships, strengthening sales operations, and leading high-performing sales teams across luxury residential projects.

Key Responsibilities

1. Sales Strategy & Operational Excellence

• Drive and execute sales strategies for luxury residential projects in alignment with organizational goals.
• Monitor sales pipelines, forecasts, and performance metrics to ensure achievement of revenue targets.
• Ensure disciplined adherence to sales processes and best practices across all stages of the sales cycle.
• Identify gaps and implement process improvements to enhance efficiency, productivity, and customer experience.

2. CRM & Process Governance

• Oversee CRM data accuracy, lead management, and customer tracking to enable data-driven decision-making.
• Ensure timely follow-ups, effective lead conversion, and systematic reporting of sales performance.
• Collaborate with legal, finance, and post-sales teams to ensure seamless documentation, compliance, and closure.

3. Financial & Revenue Management

• Deliver monthly, quarterly, and annual revenue targets for luxury residential portfolios.
• Analyze market dynamics, pricing trends, and competitor offerings to optimize revenue and profitability.
• Work closely with finance teams to manage collections, receivables, and cash flow efficiency.
• Ensure optimal utilization of budgets allocated to sales and business development activities.

4. Customer & Market Leadership

• Build and sustain long-term relationships with High Net-Worth Individuals (HNIs), investors, and corporate clients.
• Provide customized solutions and advisory support tailored to luxury residential buyers.
• Lead client engagements including property walkthroughs, presentations, negotiations, and deal closures.
• Stay abreast of market trends, customer preferences, and competitive intelligence to refine sales strategies.

5. People Leadership & Stakeholder Management

• Lead, mentor, and develop a high-performing sales team focused on results and customer excellence.
• Set clear performance expectations, conduct regular reviews, and drive continuous capability building.
• Manage relationships with internal stakeholders and external partners to support sales objectives.
• Represent the organization at client meetings, industry forums, and networking events.

Qualifications & Experience

Education:

• Bachelors or Masters degree in Business Administration, Marketing, or a related discipline.

Experience:

• 10+ years of experience in luxury residential real estate sales.
• Minimum 5 years in a senior managerial or leadership role.
• Demonstrated success in handling HNI clients and closing high-value residential transactions.

Skills & Competencies

Technical Skills:

• Strong proficiency in CRM platforms, MS Office, and sales analytics tools.
• Thorough understanding of real estate regulations, RERA compliance, and documentation processes.

Behavioural & Leadership Skills:

• Exceptional communication, negotiation, and presentation abilities.
• Strong leadership, stakeholder management, and decision-making skills.
• Ability to perform in high-pressure environments and meet aggressive timelines.

If you want, I can also:

• Make this more aggressive / target-driven , or
• Convert it into a short executive JD , or
• Align it with a balanced scorecard / KPI-based format .