Deputy General Manager, Marketing - NMIPL
NISSAN
14 - 16 years
Gurugram
Posted: 29/08/2025
Job Description
Key Responsibilities:
Performance Marketing (Offline and Online)
- Lead end-to-end digital performance campaigns to drive vehicle inquiries, test drive bookings, showroom visits, and online lead conversions.
- Optimize Offline and online campaigns across channels: Print, OOH, Radion, Digital à Google Search & Display, Meta, YouTube, programmatic platforms, auto portals, and affiliate networks.
- Collaborate with the product and sales teams to align campaigns with model launches, price changes, offers, and city-level targets.
- Plan and review monthly BTL activations with dealers across India
- Develop and manage landing pages and lead funnels in coordination with the web team.
- Implement CRM integrations, lead scoring, and attribution models to improve conversion quality and reduce cost-per-lead (CPL).
- Monitor and report digital performance KPIs – impressions, CTR, CPL, CPQL, ROAS, and showroom visit attribution.
BTL Events & On-Ground Activations
- Strategically plan and execute BTL campaigns including with dealers:
- Roadshows
- RWA (Residential Welfare Associations) activations
- Corporate park test drives
- Mall and transit activations
- Auto expos and regional fairs
- Coordinate with dealers and regional sales teams to localize BTL efforts for maximum lead capture and engagement.
- Develop standard operating procedures (SOPs) for pan-India activations to maintain quality and brand consistency.
- Partner with creative and fabrication agencies for high-quality, immersive on-ground setups.
- Track and measure the effectiveness of BTL initiatives – leads generated, test drives booked, footfall, and conversions.
Leadership & Strategic Alignment
- Lead a team of digital marketer and BTL manager; build capabilities through ongoing training and vendor partnerships.
- Manage agency relationships, marketing budgets, and ROI accountability.
- Liaise with sales heads, zonal managers, and product marketing to ensure alignment of objectives.
- Present monthly performance dashboards to senior leadership, with strategic insights and forward-looking recommendations.
Key Requirements:
- Minimum 14 years of experience in marketing roles, preferably with exposure to both digital and field-level marketing in the automotive industry.
- Strong understanding of the consumer buying journey in automotive – from awareness to consideration, test drive, and conversion.
- Proven expertise in managing high-budget digital campaigns and dealer-level BTL activities.
- Hands-on with Google Ads, Meta Business Suite, GA4, CRM tools (Salesforce etc.), and lead management platforms.
- Excellent negotiation and vendor management skills.
- Analytical mindset with strong problem-solving skills and attention to data-driven decision-making.
Preferred Qualifications:
- MBA in Marketing, Automotive Management, or related field.
- Certification in digital marketing platforms (Google, Meta, HubSpot, etc.).
- Experience in launching new vehicles or managing zonal marketing activities is a plus.
- Familiarity with dealer networks and regional marketing dynamics.
About Company
Nissan Motor Corporation, commonly known as Nissan, is a global automobile manufacturer headquartered in Yokohama, Japan. Founded in 1933, Nissan produces a wide range of vehicles, including cars, trucks, and electric vehicles (EVs). The company is recognized for its innovative technologies, such as the Nissan LEAF, one of the world’s best-selling electric cars. Nissan operates under the Nissan, Infiniti, and Datsun brands and is part of the Renault-Nissan-Mitsubishi Alliance, a leading global automotive partnership. It focuses on delivering high-quality, fuel-efficient, and advanced vehicles to customers worldwide.
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