DEPUTY GENERAL MANAGER - CRM (REGISTRATION)

DGM – CRM (Registrations)

Reports to: VP CRM

Experience: 9-12 years in CRM or Real Estate Sales Operations

Team Size: 4-6 CRM Executives / Managers

Why this role. Why Now?

With a surge in project launches and an increasing focus on seamless customer onboarding, this role is critical to ensure a smooth registration process that enhances customer experience and reduces time-to-closure. As the company scales, establishing a robust registration process is key to maintaining our brand promise of transparency and efficiency.

What Success Looks like in 1 Year:

• Achieve 95% accuracy in registration documentation and processes
• Reduce registration cycle time by 20%
• Maintain a customer satisfaction score of 4.5/5 related to registration experience
• Standardized registration workflows across all projects

Responsibilities:

• Lead and oversee all registration activities for new customers
• Coordinate with sales, legal, and finance teams to ensure timely documentation and approvals
• Develop and implement registration SOPs and ensure adherence
• Build strong relationships with customers during registration to foster trust and confidence
• Monitor and report registration KPIs and process bottlenecks
• Conduct regular training for CRM team on registration protocols

Must Have Experience (Non Negotiable):

• 10+ years experience in CRM or customer onboarding in real estate/developer firms
• Proven track record of managing registration processes at a large scale
• Strong understanding of legal documentation and compliance procedures
• Excellent stakeholder management and communication skills

Nice to Haves (Can be learned on-the-job):

• Experience with CRM software platforms (e.g., Salesforce)
• Knowledge of local registration laws and procedures in Pune
• Familiarity with legal and finance documentation related to property registration

The Way We Work (Culture fit):

• Customer-centric with a proactive attitude
• Detail-oriented with high integrity
• Collaborative team player who values continuous improvement
• Adaptable to changing project requirements and deadlines

Location & Work Requirements:

• Based at Baner-Sus / Kharadi, Pune.
• Willingness to handle peak registration periods.

Interview Signals We Look For:

• Demonstrated leadership in managing registration or onboarding processes
• Strong problem-solving and process optimization skills
• Excellent interpersonal and stakeholder management abilities
• Deep understanding of legal and regulatory registration frameworks