Deputy General Manager

Cognizant

15 - 17 years

Hyderabad

Posted: 29/11/2024

Job Description



Job Summary

We are seeking a highly experienced Business Manager - Digital Marketing with 12 to 15 years of experience to join our dynamic team. The ideal candidate will possess strong technical skills in English communication and customer service. Experience in ISV and Hi-Tech domains is a plus. The role involves a hybrid work model with rotational shifts and no travel is required. The candidate will play a crucial role in driving digital marketing strategies and enhancing customer engagement.


Responsibilities

  • Lead the development and execution of comprehensive digital marketing strategies to drive business growth and customer engagement.
  • Oversee the implementation of digital marketing campaigns across various channels including social media email and web.
  • Provide insights and recommendations based on data analysis to optimize marketing efforts and improve ROI.
  • Collaborate with cross-functional teams to ensure alignment and integration of marketing initiatives with overall business objectives.
  • Manage and mentor a team of digital marketing professionals fostering a culture of continuous learning and improvement.
  • Ensure the delivery of high-quality customer service by implementing best practices and monitoring performance metrics.
  • Develop and maintain strong relationships with key stakeholders including clients partners and vendors.
  • Monitor industry trends and emerging technologies to keep the company at the forefront of digital marketing innovation.
  • Conduct regular performance reviews and provide constructive feedback to team members to support their professional growth.
  • Coordinate with the IT department to ensure the seamless integration of digital marketing tools and platforms.
  • Prepare and present detailed reports on campaign performance and business impact to senior management.
  • Ensure compliance with all relevant regulations and guidelines in digital marketing practices.
  • Drive initiatives to enhance the companys online presence and brand reputation.

  • Qualifications

  • Possess strong technical skills in English communication and customer service.
  • Demonstrate extensive experience in digital marketing strategy development and execution.
  • Exhibit proficiency in data analysis and the use of digital marketing tools and platforms.
  • Have a proven track record of managing and mentoring a team of marketing professionals.
  • Show experience in the ISV and Hi-Tech domains is a plus.
  • Display excellent project management and organizational skills.
  • Maintain a deep understanding of industry trends and emerging technologies.
  • Demonstrate strong interpersonal and relationship-building skills.
  • Exhibit the ability to work effectively in a hybrid work model with rotational shifts.
  • Showcase strong presentation and reporting skills.
  • Ensure a customer-centric approach in all marketing initiatives.
  • Maintain a proactive and innovative mindset.
  • Display a commitment to continuous learning and professional development.
  • About Company

    Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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