Demand Generation Manager

The Demand Generation Manager is responsible for developing and executing strategies to identify, attract, and nurture potential customers. This role ensures a steady pipeline of qualified leads for the sales team through multi-channel campaigns, data-driven insights, and close collaboration with marketing and sales.

Key Responsibilities

• Strategy Development: Design and implement lead generation strategies across digital, social, email, and offline channels.
• Market Research: Analyze target markets, customer segments, and competitor activities to identify opportunities.
• Campaign Management: Plan, execute, and optimize lead generation campaigns to maximize ROI.
• Lead Qualification: Establish processes for lead scoring and qualification to ensure quality leads are passed to sales.
• CRM Management: Maintain and update CRM systems (e.g., Salesforce, HubSpot) for accurate lead tracking and reporting.
• Collaboration: Work closely with sales and marketing teams to align lead generation efforts with business objectives.
• Performance Analysis: Monitor KPIs, prepare reports, and recommend improvements for continuous growth.
• Innovation: Stay updated on emerging trends, tools, and technologies to enhance lead generation effectiveness.