Demand Generation Manager

Key Responsibilities

Demand Generation & Pipeline Growth

• Develop and execute multi-channel demand generation strategies to drive MQLs and SQLs.
• Design and run LinkedIn Ads, Google Ads, and retargeting campaigns targeting telecom and enterprise buyers.
• Build targeted Account Based Marketing (ABM) campaigns for strategic enterprise accounts.

Lead Funnel Optimization

• Design high-converting landing pages, gated assets, and campaign funnels.
• Optimize conversion rates across the website and campaign landing pages.
• Work closely with sales to improve MQL SQL conversion.

Marketing Automation & CRM

• Manage marketing automation workflows (HubSpot / Zoho / Salesforce).
• Build email nurture sequences for lead nurturing.
• Maintain lead scoring and attribution models.

Performance & Analytics

• Track campaign performance metrics such as CPL, conversion rate, pipeline contribution.
• Continuously optimize campaigns based on data insights.

Skills & Experience

• 58 years experience in B2B demand generation or growth marketing
• Strong experience with LinkedIn Ads, Google Ads, and ABM campaigns
• Hands-on experience with marketing automation and CRM tools
• Experience in SaaS / telecom / enterprise technology marketing
• Strong analytical mindset with performance marketing expertise

Success Metrics

• Monthly qualified leads generated
• Pipeline contribution from marketing campaigns
• Cost per lead and conversion improvement
• Growth in enterprise account engagement