Demand Generation Manager, APAC

Position Overview

We’re looking for a Demand Generation Manager who will be responsible for the development and execution of marketing programs that capture, and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate, and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners. Reporting to the Senior Manager, Demand Generation, APAC and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated marketing campaigns across multiple channels to generate pipeline revenue. If you’re looking for a diverse company with a fun culture and the opportunity to develop as a professional, this might be the job for you.

Key Responsibilities:

• Campaign Development: Design and implement multi-channel demand generation campaigns including email, social media, content marketing, webinars, and events

• Lead Generation: Create and manage lead generation strategies to drive qualified leads to the sales team

• Marketing Automation: Utilize marketing automation tools to track and optimize campaigns and workflows

• Analytics and Reporting: Analyze campaign performance and provide regular reports on key metrics, including lead conversion rates, ROI, and overall effectiveness

• Content Creation: Collaborate with content creators to develop relevant and engaging content that supports demand generation efforts

• SEO and SEM: Implement and optimize search engine marketing strategies to increase visibility and drive traffic

• Cross Functional Collaboration: Work with partners, influencers, and stakeholders to enhance demand generation activities

• Budget Management: Manage the demand generation budget and allocate resources efficiently to maximize impact

Qualifications:

• Education: Bachelor’s degree in marketing, Business, Communications, or related field

• Experience: 3-5 years of experience in demand generation, digital marketing, or related roles

Skills:

• Strong understanding of marketing principles and strategies

• Proficiency with marketing automation platforms (e.g. Marketo)

• Excellent analytical skills and experience with data-driven decision making

• Strong written and verbal communication skills

• Ability to manage multiple projects and meet deadlines

• Experience with SEO, SEM, social media marketing, and content marketing

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About Autodesk

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