Demand Generation Associate

Job Title: Demand Generation Executive

Department: Sales

Experience: 3+

Location: Noida

Employment Type: Full-time

About the Role

We are looking for a Demand Generation professional to drive qualified leads and build a strong sales pipeline through targeted marketing campaigns, events, and digital initiatives. The ideal candidate should be creative, data-driven, and capable of managing multi-channel campaigns to generate measurable results.

Key Responsibilities

• Plan, develop, and execute multi-channel demand generation campaigns (email, social media, webinars, events, paid ads, etc.).
• Collaborate with sales and marketing teams to identify target audience segments and create personalized outreach strategies.
• Manage lead nurturing programs to move prospects through the sales funnel.
• Work closely with content, design, and digital teams to develop compelling marketing assets.
• Track, analyze, and report campaign performance to optimize ROI.
• Identify opportunities for ABM (Account-Based Marketing) and high-value lead targeting.
• Coordinate with external vendors, partners, and event organizers for campaign execution.
• Maintain and update CRM/marketing automation tools with accurate lead and campaign data.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, or related field.
• 3-8 years of experience in demand generation, B2B marketing, or lead generation (SaaS/IT industry preferred).
• Strong understanding of digital marketing channels and campaign analytics.
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo, or similar).
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.