Database Marketing Lead

POSITION DESCRIPTION

The Database Marketing Lead is responsible for planning and executing digital offers & communication to members. This includes app notifications, newsletters, Member comms, service updates, promotional offers, and membership renewal reminders, through multiple digital channels. The role focuses on ensuring that members & guests receive relevant communication based on their membership level and engagement with the brand.

RESPONSIBILITIES

Digital Campaign Management

• Plan and execute digital campaigns for member communications including:

o Service updates

o Member newsletters

o Promotions and offers

o Renewal reminders and payment communications

Member Communication

• Ensure all emails (and communications) are clear, accurate, and aligned with the member experience.
• Ensure communications reflect the correct membership tier and benefits.

Campaign Execution

• Coordinate campaign schedules with the marketing team.
• Prepare email content, upload lists, and manage the sending process through the Email
• Service Provider (ESP).

Automation

• Manage automated email journeys such as:

o New member onboarding

o Birthday and anniversary messages

o Renewal reminders

o Re-engagement campaigns

o Last min offers Campaign Performance

• Monitor campaign results including:

o Open rates

o Click-through rates

o Conversions

• Identify ways to improve performance through testing subject lines, timing, and content.

Compliance & Best Practices

• Ensure all campaigns comply with email marketing regulations and data privacy requirements.
• Maintain unsubscribe and consent records.

REQUIREMENTS

• 3 to 5 years of experience in Digital marketing or CRM marketing.
• Fluent with AI best practices for Database Marketing is a must.
• Hands-on experience with Email Service Providers such as Zoho Campaigns, Mailchimp, Campaign Monitor, or similar platforms.
• Strong organisational skills and ability to manage multiple campaigns.
• Good written English and attention to detail.
• Basic understanding of audience segmentation and CRM data.

PERFORMANCE EXPECTATIONS

• Digital campaigns executed accurately and on schedule.
• Member communications reflect the correct membership tier and benefits.
• Engagement metrics such as open rates and click-through rates are monitored and best practices are implemented to improve delivery rates.
• Automated email journeys function reliably without errors.
• Digital communications comply with privacy regulations and unsubscribe requests.