Strong expertise in Marketing Measurement / Marketing Analytics
A/B Testing and Experimentation frameworks
Strong Statistics and Probability background
Hands-on programming in Python and PySpark (mandatory)
Experience building measurement models for marketing performance and campaign impact
Strong client communication and stakeholder management
Experience translating analytical insights into business recommendations

Qualifications:

Design and implement marketing impact measurement frameworks
Develop experimentation models to evaluate campaign performance and incremental lift
Build scalable analytics workflows using Python and PySpark
Work closely with client stakeholders to interpret insights and guide decisions

Data Scientist