Data Insights Analyst

Novartis

2 - 4 years

Hyderabad

Posted: 22/06/2025

Job Description

Summary

Responsible for leveraging Google Analytics 4 (GA4) to extract, analyze, and interpret data to support business objectives and decision-making processes. Requires proficient understanding and translating business requirements into actionable insights and recommendations derived from GA4 data.

About the Role

Key Responsibilities:

1.Data Extraction & Analysis: Extract and analyze GA4 data to provide meaningful insights into user behavior, website performance, and digital marketing effectiveness.

2.Reporting & Dashboarding: Develop custom reports, dashboards, and data visualizations using GA4 data to monitor key metrics and performance indicators.

3.Insights and Recommendations: Providing actionable insights and recommendations to optimize website performance, user experience, and marketing campaigns.

4.Customization & Configurations: Configure GA4 data streams, events, and conversions to align with business goals and KPIs (key performance indicators). Utilize custom dimensions, metrics, and attribution models to capture and analyze data relevant to unique business needs.

5.Pharma knowledge: Understanding of the Pharma industry landscape, including regulatory compliance, patient journey mapping, and healthcare data privacy considerations

Minimum Requirement:

·2-4 Years of experience in digital analytics, hands on experience on Google Analytics 4.

·Proficiency in Google Analytics and Google Tag Manager.

·Strong analytical skills and ability to interpret data.

·Understanding of digital marketing concepts and website optimization techniques.

·Excellent communication skills to present findings and recommendations effectively

·GA4 Certification is strongly preferred

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network

Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

About Company

Novartis is a leading global healthcare company headquartered in Basel, Switzerland. It specializes in the research, development, manufacturing, and marketing of innovative pharmaceuticals. Formed in 1996 through the merger of Ciba-Geigy and Sandoz, Novartis focuses on areas such as oncology, neuroscience, immunology, cardiovascular diseases, and gene therapies.With a strong commitment to scientific innovation, Novartis invests heavily in R&D and collaborates with biotech companies and academic institutions worldwide. The company operates in over 140 countries and serves millions of patients globally. Novartis is also known for its efforts in access to medicine, using programs like Novartis Access and Novartis Foundation to support underserved populations.