Data Analyst – Email Campaign – SFMC or Adobe

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together.

Primary Responsibilities:

• Creating responsive, new or modular email templates aligned with campaign strategy and brand guidelines through AJO and SFMC
• Deploying emails and configure multi-step customer journeys using AJO
• Monitoring journey performance, engagement metrics, and conversion outcomes across campaigns
• Performing data analysis to evaluate campaign effectiveness and identify A/B testing and optimization opportunities
• Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do so

Required Qualifications:

• 3+ years of email production experience
• 3+ years of experience with email marketing platforms such as Salesforce Marketing Cloud, or Adobe Experience Platform (specifically Adobe Journey Optimizer)
• HTML and CSS experience
• Responsive email design, development and testing experience
• A/B Test design and tracking experience
• Experience working with design software – Figma, Sketch, Photoshop, InDesign, etc.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Country: IN