D2C Website Manager

Were looking for a results-oriented D2C Website Manager to lead and optimise our online store. This role is responsible for end-to-end ownership of the website, ensuring a seamless shopping experience, maximising conversions, and driving revenue growth.

Key Responsibilities:

1. Website Operations & Management

• Manage the day-to-day operations of the D2C website (Shopify)
• Ensure website uptime, speed, and mobile responsiveness.
• Coordinate with developers/designers for bug fixes, new features, and upgrades.

2. Content & Merchandising

• Plan and upload banners, product listings, pricing, offers, and promotions.
• Maintain updated product catalogues with accurate descriptions, images, and SEO-optimised content.
• Work with creative teams for assets and campaigns.

3. Customer Experience & CRO (Conversion Rate Optimisation)

• Monitor user journey & behaviour using analytics tools (GA4, Hotjar, etc.).
• Implement A/B testing and UX improvements to increase conversions.
• Ensure smooth checkout, payment gateways, and returns processes.

4. Marketing & Campaign Support

• Integrate and coordinate website with performance marketing campaigns (Meta, Google, Email, Influencers).
• Manage landing pages and track campaign performance & attribution.
• Support SEO/SEM and retargeting strategies.

5. Analytics & Reporting

• Own website KPIs: traffic, conversion rate, AOV, bounce rate, ROAS contribution.
• Generate weekly/monthly performance reports and actionable insights.

6. Compliance & Integrations

• Ensure website complies with legal, privacy, and security norms.
• Oversee integrations with CRM, ERP, inventory, and logistics systems.

Key KPIs / Metrics:

• Website traffic & quality of visitors
• Conversion rate & AOV
• Bounce rate
• Cart abandonment rate
• Contribution to overall sales revenue
• Page load speed & uptime

Qualifications & Skills:

• Bachelors degree in Marketing, E-commerce, Business, or related field.
• 36 years of experience managing D2C or e-commerce websites.
• Hands-on with Shopify/Magento/WooCommerce or other CMS platforms.
• Strong understanding of digital marketing channels (SEO, SEM, social, email).
• Proficiency in analytics tools (Google Analytics, GA4, Data Studio).
• Knowledge of UX/UI best practices and CRO.
• Excellent project management and cross-team coordination skills.

Preferred:

• Experience in FMCG/Beauty/Fashion/Consumer Goods brands.
• Knowledge of CRM, marketing automation, and retention tools.