D2C Sales & Growth Executive

Job Summary

We are seeking a high-energy, results-oriented D2C Sales & Growth Executive to be a core driver of our online revenue and customer acquisition. This role involves executing the daily sales strategy, optimising the customer journey, and ensuring aggressive, profitable month-on-month growth across all digital channels. The ideal candidate will have 2-4 years of experience mastering the mechanics of D2C sales in the Beauty, Wellness, or Nutraceuticals space.

Key Responsibilities

1. Performance Marketing & Digital Sales Execution

• Campaign Management: Execute, monitor, and optimise performance marketing campaigns across key channels (Google Ads, Meta Ads) to meet daily/weekly sales targets.
• Budget Management: Manage marketing budgets efficiently, focusing on achieving a healthy Return on Ad Spend (ROAS) and controlled Customer Acquisition Cost (CAC).
• Testing: Design and execute continuous A/B tests on ad creatives, copy, landing pages, and campaign structures to identify and scale successful strategies.
• E-commerce Operations: Collaborate with operations to ensure seamless order fulfilment, inventory management, and swift resolution of sales-related customer issues.

2. Growth Hacking & Conversion Rate Optimisation (CRO)

• Website Optimisation: Monitor website analytics to identify drop-off points and implement changes to improve conversion rates, Average Order Value (AOV), and Customer Lifetime Value (LTV).
• Funnel Ownership: Own the entire customer purchase funnel, from impression to checkout, ensuring a seamless and high-converting user experience.
• Retention: Support the development and execution of email, SMS, and loyalty programs to boost repeat purchases and customer retention.

3. Reporting & Analysis

• Data-Driven Insights: Generate daily and weekly reports on key D2C metrics (Revenue, Traffic, Conversion Rate, ROAS, CPA, etc.) and provide actionable insights to leadership.
• Competitive Intelligence: Continuously track competitor strategies, pricing, and campaign performance to inform our market approach.

Qualifications and Experience

• Experience: 24 years of proven hands-on experience in a D2C/E-commerce growth, performance marketing, or sales role.
• Tool Proficiency: Strong, practical experience with E-commerce platforms (e.g., Shopify), Performance marketing platforms (e.g., Facebook Ads Manager, Google Ads), and Analytics/CRM tools (e.g., Google Analytics, Klaviyo).
• Industry Knowledge: Prior experience in the Nutraceuticals, Beauty-Tech, or Premium Consumer Goods sector is highly preferred.
• Skills: Exceptional analytical skills, a detail-oriented approach, and a strong bias for action and results.

What We Offer

• The chance to work at the intersection of AI, wellness, and luxury D2C retail.
• Direct exposure to the Founders and the opportunity to shape the core growth strategy.
• A competitive salary package with performance-based incentives.
• A dynamic, fast-paced, and entrepreneurial work environment.