D2C Lead for Personal care Client

Job Title: D2C Lead

Reports to: Head of Growth

Location: Hyderabad

Job Summary:

We're seeking a seasoned D2C Manager to lead our direct-to-consumer strategy and

drive business growth for our personal care brand trough Website.

The ideal candidate will have a strong background in digital marketing, and growth hacking, with a proven track record of success in driving online sales and customer engagement.

Key Responsibilities:

1. D2C Strategy & Execution:

- Develop and execute omnichannel D2C strategies to drive online sales, customer acquisition, and retention.

- Collaborate with cross-functional teams (marketing, product, logistics) to ensure seamless

customer experiences.

2. Growth Initiatives:

- Identify and execute growth opportunities across social media, email marketing, influencer

partnerships, and paid advertising.

- Analyze data to optimize marketing campaigns and improve ROI.

3. Customer Insights & Engagement:

- Develop customer personas and insights to inform marketing strategies.

- Implement customer retention programs to drive loyalty and repeat business.

4. Performance Analysis & Reporting:

- Track and analyze key performance indicators (KPIs) such as sales, customer acquisition cost, and

retention rates.

- Provide regular reporting and insights to senior management.

Requirements:

1. 7+ years of experience in D2C , digital marketing, or growth hacking.

2. Proven track record of driving online sales and customer engagement.

3. Strong understanding of e-commerce platforms, digital marketing channels, and growth hacking strategies.

4. Excellent analytical and problem-solving skills.

5. Strong communication and collaboration skills.

6. Experience in personal care or FMCG industry is a plus.