CXM – Hightouch Implementation Specialist | Immediate Joiner | Ban,Hyd,Chennai,Kolkata,Gurgoan,Pune

Job Title

CXM Hightouch Implementation Specialist

Experience

510 Years

Location

India

Bangalore / Chennai / Pune / Gurgaon / Kolkata / Hyderabad

Notice Period

Immediate to 15 Days Preferred

Role Summary

We are looking for a CXM Hightouch Implementation Specialist who will own end-to-end implementation of Customer Data Platform (CDP) and Reverse ETL use cases using Hightouch. This role acts as a bridge between Marketing, Analytics, and Engineering teams , enabling data-driven customer engagement and audience activation across marketing and advertising platforms.

Key Responsibilities

1. End-to-End Implementation

• Lead complete implementation lifecycle including requirement gathering, solution design, development, testing, deployment, and support.
• Translate marketing and business requirements into technical activation strategies .
• Drive best practices for scalable and reusable data activation solutions.

2. CDP & Customer Data Management

• Act as a key stakeholder for the Customer Data Platform (CDP) .
• Ensure data activation follows data governance, catalog standards, and quality guidelines .
• Work closely with Analytics teams to maintain consistent metrics and audience definitions.

3. Customer 360 & Data Modeling

• Collaborate with Data Engineering to define and enhance Customer 360 data models .
• Own the final data modeling layer in Hightouch , transforming warehouse data into activation-ready audiences.
• Design advanced segmentation logic for personalized campaigns.

4. Reverse ETL & Activation

• Build, manage, and maintain Reverse ETL pipelines using Hightouch .
• Schedule and monitor data syncs to multiple downstream systems including:
• Salesforce Marketing Cloud (SFMC)
• Meta (Facebook / Instagram Ads)
• Google Ads and other marketing platforms
• Ensure accuracy, freshness, and reliability of activated data.

5. Monitoring & Troubleshooting

• Monitor sync health, pipeline performance, and data latency.
• Troubleshoot sync failures, schema issues, and performance bottlenecks.
• Partner with Engineering teams to optimize warehouse queries and sync efficiency.

6. Stakeholder Collaboration

• Act as the primary interface between Marketing, Analytics, Engineering, and CX teams .
• Support marketing teams with audience setup, validation, and platform limitations.
• Provide documentation and knowledge transfer post implementation.

Mandatory Skills & Experience

• 510 years of experience in data platform / MarTech / analytics implementation roles
• Hands-on experience with Hightouch (Reverse ETL)
• Strong SQL skills for querying, validation, and transformations
• Experience with Customer Data Platforms (CDP)
• Strong understanding of data modeling and Customer 360 concepts
• Experience activating data to marketing platforms (SFMC, Meta Ads, Google Ads)
• Knowledge of data governance, data quality, and catalog standards
• Experience monitoring and troubleshooting data pipelines

Good to Have Skills

• Experience with cloud data warehouses (Snowflake, BigQuery, Redshift)
• Familiarity with dbt or similar transformation tools
• Understanding of identity resolution and audience matching
• Exposure to marketing attribution and campaign performance measurement
• Experience in CXM or Growth Analytics environments

Role Type

Techno-Functional (MarTech / CDP / Data Activation)

Coding Expectation

Light to Moderate SQL, data modeling, and platform configuration (no heavy application development)