Customer Relationship Management Manager
Refa Chemical Industry
1 - 2 years
Noida
Posted: 24/12/2025
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Job Description
CRM Manager Sales Operations & Pipeline Management
About the Role:
We are hiring a CRM Manager to own and manage our sales CRM system and pipeline operations . This role is critical in ensuring lead discipline, data accuracy, follow-ups, and smooth coordination between BDMs, Salespersons, and Management .
This is a process-driven role ideal for someone who understands sales funnels, reporting, and execution rigor.
- Own and manage the CRM system (Zoho / HubSpot / Salesforce / Pipedrive or similar)
- Ensure all leads, meetings, follow-ups, and deal stages are updated accurately
- Collect daily and weekly reports from BDMs and Salespersons
- Track lead movement across the pipeline (Lead Meeting Trial Order Closure)
- Assign and reassign leads to salespersons as per territory and workload
- Monitor follow-ups, delays, and inactive leads and escalate when required
- Maintain data hygiene (duplicate removal, correct tagging, status accuracy)
- Prepare weekly and monthly sales dashboards for management
- Coordinate closely with the BDM team to ensure smooth handover of leads
- Support management in forecasting and performance analysis
- Ensure CRM discipline is followed across the organization
- 1-2 years of experience in CRM Management / Sales Operations
- Hands-on experience with at least one CRM platform (Zoho, HubSpot, Salesforce, Pipedrive, etc.)
- Strong understanding of sales funnels and pipeline management
- Excellent coordination, follow-up, and reporting skills
- High attention to detail and data accuracy
- Comfortable working with multiple stakeholders (BDM, Sales, Management)
- Proficient in Excel / Google Sheets / dashboards
- Experience in B2B / industrial / manufacturing sales environments
- Familiarity with lead generation workflows and sales KPIs
- Experience creating sales performance dashboards
- Ability to enforce process discipline diplomatically
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