Customer Marketing Manager

About Keka

Keka is Indias #1 HR-Tech platform for SMBs, mid-market, and enterprise customers, now expanding aggressively across GCC and the US. Our unified SaaS platform powers everything from Core HR to Payroll, Talent, and Employee Experience for 10,000+ customers.

As we expand globally, Finance & Planning is becoming one of our most strategic pillarsenabling accurate payroll, compensation planning, budgeting, and workforce forecasting at scale.

Location Hyderabad [on-site]

About Role

We are looking for a passionate Customer Marketing Manager with 5-8 years of experience to join our growing team at Keka. In this role, youll play a key part in deepening engagement with our amazing customers across the globe, creating compelling campaigns to drive cross-sell/up-sell pipeline, advocacy, and increased Customer Lifetime Value (CLTV). As the voice of Kekas customers, youll build meaningful relationships, ensuring they see the full value of our platform while gathering insights to shape even better experiences.

If youre excited about empowering HR teams, fostering strong customer connections, and making a real impact in a fast-growing organization, wed love to have you join us!

Key Responsibilities:

• Marketing Campaign: Design and execute targeted email campaigns, web notifications/ads, webinars, and events to keep customers informed and engaged while driving upsell and cross-sell opportunities. Collaborate with the product and product marketing teams to create tailored content that resonates with existing customers.
• Customer Insights: Gather and analyze customer feedback through surveys, interviews, and reviews to identify needs and pain points. Leverage insights to guide product improvements and refine marketing strategies
• Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align customer initiatives with business objectives. Support retention and upsell efforts with focused marketing campaigns and strategies.
• Customer Engagement and Communication: Develop and manage monthly newsletters, crafting engaging content to inform, inspire, and drive meaningful interactions with customers.
• Customer Advocacy: Focus on building strong advocacy programs to spotlight customer success and drive long-term relationships.
• Brand reputation management: Design programs to proactively gather customer reviews on G2, LinkedIn, and Google, and support the customer success team in addressing feedback on these platforms

Preferred Skills:

• Experience in B2B SaaS or technology industries.
• Proficiency in content writing for customer-centric emails, blogs, and landing pages.
• Understanding of design principles to collaborate effectively with creative teams.
• Familiarity with customer advocacy programs like NPS and G2 reviews.
• Passion for building strong customer relationships and delivering great experiences.
• Ability to analyze data and turn insights into actionable strategies. Comfortable working in fast-paced, dynamic environments

Qualifications:

• 5-8 years of experience in customer marketing, product marketing, or a related field.
• Strong understanding of customer lifecycle management and demand generation.
• Excellent copywriting and storytelling skills, with experience in creating landing pages and writing impactful content.
• Proficiency in marketing tools such as HubSpot, Mailchimp, Pendo, or similar platforms.
• Ability to analyze data and generate actionable insights.
• Experience in managing customer-focused presentations or webinars.
• Strong organizational and project management skills.