Customer Journey Analytics -Adobe Analytics

Role description

Adobe developer job description for Customer Journey Analytics in Adobe would typically emphasize leadership, strategic thinking, and hands-on experience with the platform. Key responsibilities include driving CJA implementation, developing and executing analytics strategies, providing guidance to junior team members, and collaborating with cross-functional teams to optimize customer journeys.

Responsibilities:

•Develop and Execute Analytics Strategies: Create and implement data-driven strategies to enhance personalization, improve customer engagement, and drive conversion rates.

•Strategic Thinking: Translate business goals into actionable CJA solutions and identify opportunities for optimization.

•Team Leadership: Guide and mentor junior team members, fostering a culture of continuous learning and development.

• CJA Proficiency: Possess deep knowledge and experience with Adobe Customer Journey Analytics, including its features, capabilities, and best practices.

•Data Visualization and Reporting: Develop dashboards, reports, and visualizations to communicate insights and drive data-driven decision-making.

•Integration and Collaboration: Integrate CJA with other Adobe Experience Cloud solutions, such as Adobe Real-time CDP and Adobe Journey Optimizer, and collaborate with various teams.

Skills and Qualifications:

•Strong background in data architecture, analytics, and relevant technical skills such as JavaScript, SQL, and ETL processes.

•Experience with data modeling, data ingestion, and data governance.

•Experience with data visualization tools.

•Strong analytical and problem-solving skills.

•Excellent communication and interpersonal skills.

•Ability to work independently and as part of a team.

Skills

Mandatory Skills : Adobe Analytics - Campaign, HTML/HTML5, JavaScript